Client Background and Challenges
This client is a specialized staffing firm focused on placing top talent within the digital marketing and tech space. Despite strong expertise and reputation, their inbound marketing performance had plateaued.
For years, the team’s annual goal was 100 total inbound leads (including web forms, phone calls, and emails)—but they consistently fell short, averaging only 50–60 leads per year. The challenge was not just volume, but quality—many leads were unqualified or failed to convert.
The Solution
Search Engine Optimization (SEO)
Led by Nimra Siddiqui
Nimra implemented a long-term SEO strategy focused on optimizing the client’s key service pages, expanding content around high-intent recruiting keywords, and improving site structure for user experience and search visibility.
- Published fresh, keyword-optimized blog and resource content
- Improved on-page SEO for priority landing pages
- Enhanced site authority through consistent optimization and technical updates
Pay-Per-Click (PPC) Advertising
Led by Erin Helms
Erin refined the client’s PPC campaigns to drive high-quality traffic efficiently. This included:
- Targeting niche, conversion-focused search terms aligned with their specialties
- Testing ad copy and landing page messaging for stronger alignment with candidate and client intent
- Ongoing optimization to maximize ROI and minimize wasted spend
Integrated Strategy
By aligning SEO and PPC efforts, Haley Marketing created a consistent inbound experience. Paid and organic campaigns supported one another—building awareness, increasing visibility, and converting more qualified leads.
The Results
The collaboration between Haley Marketing’s SEO and PPC teams has propelled this agency’s inbound performance to new heights:
- On pace to surpass 100 inbound leads in 2025, nearly doubling prior years
- Higher lead quality, with more inquiries converting to client opportunities
- Sustained visibility from both organic and paid search channels
- Closer alignment between marketing channels, creating a seamless funnel from awareness to conversion
Even as lead volume has stabilized, this client reports that the leads coming in now are stronger, more relevant, and easier to convert—a true win for both marketing efficiency and ROI.
In Our Client’s Words:
“We have received 68 client leads this year to date, compared to 56 all of last year. We have been converting around 40% to 50% which is great to see.”
Want to Turn Your Inbound Goals into Wins?
Whether your goal is 100 leads—or 1,000—Haley Marketing’s integrated SEO and PPC strategies help staffing firms drive measurable, sustainable results.