Client Background and Challenges
SKL’D is a staffing firm serving employers in the skilled manufacturing and supply chain space throughout Georgia. As a newer firm in a competitive market, SKL’D needed to build awareness, authority, and visibility quickly.
Like many growing staffing firms, SKL’D faced several challenges:
- Limited search visibility compared to established competitors
- Minimal organic traffic
- Low awareness among manufacturing and supply chain employers
- The need to build authority in both traditional search engines and emerging AI-powered search platforms
Rather than relying solely on outbound sales, SKL’D partnered with Haley Marketing to build a long-term inbound marketing strategy designed to increase visibility, authority, website engagement, and future lead-generation opportunities.
The Solution
The campaign centered on building digital authority across every major discovery channel.
SEO Foundation
Haley Marketing strengthened SKL’D’s SEO foundation by optimizing core service pages, improving keyword targeting, and expanding search visibility for manufacturing staffing and supply chain staffing services.
The strategy also included technical SEO improvements to help search engines better understand SKL’D’s services, markets, and areas of expertise.
Content Marketing
To position SKL’D as more than just another staffing company, Haley developed industry-focused content addressing real workforce challenges in manufacturing and supply chain operations.
The content strategy focused on:
- Publishing educational articles for employers
- Developing locally relevant content for Georgia businesses
- Highlighting SKL’D’s industry expertise
- Building long-term authority through thought leadership
Several content pieces gained meaningful traction, including an article on supply chain planning in Georgia and a company story about SKL’D’s launch.
Website Optimization
Haley Marketing also focused on improving website engagement and helping visitors move from awareness to consideration.
Website optimization efforts included improving navigation, increasing the visibility of key service pages, and driving more visitors toward conversion-focused content.
As traffic increased, more users began exploring SKL’D’s service offerings, indicating stronger interest from qualified visitors.
AI Search Optimization
In addition to traditional SEO, Haley optimized SKL’D’s content for AI-powered search engines and AI Overviews.
The strategy focused on creating structured, authoritative content capable of appearing in generative search experiences—helping SKL’D build visibility as employer search behavior continues to evolve.
The Results
In just one quarter, SKL’D experienced significant growth across nearly every major marketing metric.
Website Traffic Increased
SKL’D saw strong growth in overall website engagement:
- Website users increased 78.2%
- Total website views increased 56.3%
- Direct traffic increased 56.6%
This combination of organic growth and branded traffic suggests increasing market awareness while simultaneously improving search visibility.
Organic Search Became a Stronger Acquisition Channel
Organic search continued to grow into one of SKL’D’s strongest acquisition channels.
Key SEO results included:
- 1,773 organic search visits
- 59 ranking keywords
- 47 additional ranking keywords gained during the quarter
- 153.7% increase in visits to service pages
As more service pages began ranking, SKL’D’s website attracted increasingly qualified visitors actively searching for staffing solutions.
Homepage and Service Engagement Improved
The redesigned homepage generated:
- 4,368 visits
- 35.3% growth over the previous period
Even more importantly, visitors increasingly explored SKL’D’s service offerings, with service-page traffic growing more than 150%.
This indicates visitors are moving beyond awareness and into consideration.
SKL’D Began Building Visibility in AI Search
One of the most exciting developments came from emerging AI search platforms.
During the quarter:
- 60 website sessions originated from AI platforms
- SKL’D content appeared in 15 AI Overviews
While still an emerging traffic source, these results demonstrate that optimized content is already beginning to surface in AI-generated search experiences—positioning SKL’D ahead of many competitors as search behavior continues to evolve.
Content Built Authority and Engagement
Several content pieces gained meaningful traction.
One article discussing supply chain planning in Georgia became one of the site’s top-performing pages, while a company story about SKL’D’s launch continued generating consistent engagement.
These results reinforce an important principle: combining educational thought leadership with authentic company storytelling creates stronger long-term visibility.
Why These Results Matter
In our client’s words:
“The results from just one quarter gave us a lot of confidence. We’re not only seeing more traffic, but stronger engagement with the audiences that matter most to our business.”
–Jon Neff, Co-Founder/CEO, SKL’D
Many marketing programs focus only on lead counts.
The reality is that sustainable lead generation begins with visibility.
During this quarter, SKL’D successfully expanded its digital footprint by:
- Growing website traffic
- Increasing search rankings
- Improving engagement with service pages
- Building authority through content
- Beginning to earn visibility in AI-powered search
These improvements create a stronger foundation for future lead generation and sales growth as the website continues to gain authority.
For staffing firms competing in today’s market, visibility is no longer limited to Google rankings. Success increasingly depends on being discoverable across search engines, AI platforms, and the content employers rely on when evaluating staffing partners.
SKL’D is well positioned for that future.
Looking Ahead
With strong momentum established, the next phase focuses on converting increased visibility into even greater business impact through:
- Continued SEO expansion
- Additional manufacturing and supply chain thought leadership
- AI search optimization
- Conversion rate improvements
- Sales enablement campaigns that capitalize on growing website traffic
By continuing to build visibility across traditional and AI-powered search channels, SKL’D can keep strengthening its digital presence and turning increased engagement into measurable business growth.
Want to Build Visibility Where Employers Are Searching?
Whether your staffing firm needs stronger SEO, better content, more qualified website traffic, or a strategy built for the future of AI search, Haley Marketing can help you create a smarter path to visibility, engagement, and measurable growth.