Client Background & Challenges
Our client is a nationwide staffing firm focused on a highly specialized talent niche. While they had built a strong reputation through industry expertise and relationships, their digital presence wasn’t keeping pace.
A comprehensive website audit uncovered technical SEO issues, limited domain authority, and opportunities to improve search visibility. More importantly, the company needed to be found by employers and candidates searching for highly specialized staffing expertise—not just increase website traffic for its own sake.
Haley Marketing’s objective was to transform the firm’s website into a high-performing marketing asset that could consistently generate visibility, credibility, and qualified opportunities.
The Solution
Building a Stronger SEO Foundation
The engagement began with technical SEO improvements that addressed site architecture, metadata, page optimization, and search performance. These enhancements created a stronger foundation for long-term organic growth while improving rankings for high-value staffing searches.
Establishing Topical Authority Through Content
Next, Haley Marketing launched an ongoing strategic blogging program focused on the issues employers and professionals were actively searching for.
Content addressed industry trends, certifications, workforce shortages, leadership challenges, and career development while supporting broader SEO objectives. Rather than creating content for content’s sake, every article was designed to answer real search intent and build authority within the client’s niche.
Several blogs ultimately earned first-page—and even #1—Google rankings, with one article appearing in Google’s AI Overview.
Expanding Search Visibility with Talent Pages
Talent Pages created additional opportunities to rank for specialized positions and geographic markets. These optimized landing pages expanded the firm’s search footprint while giving both employers and candidates more relevant entry points into the website.
Supporting the Entire Funnel
Social Pro amplified blog content, industry insights, and job opportunities across LinkedIn, helping the client consistently engage professionals and decision-makers.
Meanwhile, the Haley Marketing Career Portal converted increased visibility into measurable candidate engagement through job views, email alerts, and completed applications.
Rather than operating independently, every service reinforced the others. SEO increased visibility, content established expertise, social expanded reach, Talent Pages captured niche searches, and the Career Portal converted interest into action.
The Results
The integrated strategy delivered measurable improvements across every stage of the marketing funnel.
Search Authority
Technical optimization and ongoing content dramatically strengthened the client’s online authority.
- Domain Trust increased 210% (10 → 31)
- Referring domains increased 60%
- Backlinks increased 34%
- Organic keyword footprint grew 40% (180 → 252 keywords)
The company also earned multiple first-page rankings and several #1 positions for highly specialized search terms while gaining visibility within Google’s AI Overview.
Qualified Employer Leads
Most importantly, increased visibility translated into real business opportunities.
Over the course of the engagement, the website generated:
- 18+ documented qualified employer inquiries
- Qualified leads through both web forms and inbound phone calls
- Employer inquiries from organic search, Google Ads, and AI platforms—including ChatGPT, Claude, and Copilot
- Consistent interest from employers seeking highly specialized staffing expertise
Instead of simply driving traffic, the website became a reliable source of qualified business opportunities.
Candidate Engagement
The Haley Marketing Career Portal helped convert traffic into recruiting activity.
Results included:
- 3,628 job views
- 311 job alert subscriptions
- 20 completed applications
- Activity across 55 active jobs
Talent Pages further strengthened the recruiting pipeline by expanding visibility for specialized roles and geographic markets.
Brand Awareness
Social media became another growth engine.
During Q1 alone, the firm’s LinkedIn presence generated:
- 47,982 impressions
- 807 reactions
- 974 page views
- 2,836 followers
Together, SEO, content, social media, Talent Pages, and the Career Portal transformed the firm’s website from a static online presence into an integrated lead-generation platform.
Want More Qualified Leads?
Whether you want to improve your search rankings, generate more employer inquiries, or build a stronger candidate pipeline, Haley Marketing can help. Our integrated marketing strategies are designed specifically for staffing and recruiting firms looking to grow.