Posts by: Linda Smith Key differentiators are the physical characteristics and “personality traits” of your company. They are what sets you apart in staffing that makes your company unique (or at a minimum, define why you are BETTER than the competition). Differentiators help prospects understand what you are offering and why they should work with you -you are defining… Continue reading
Value can mean very different things to different people. If you are making value one of your key differentiators, be sure to clarify how you define value. Few staffing firms want to differentiate on price, but most will claim to offer greater value than the competition. So, if value is part of your differentiation, do… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
As a project manager, of course I would offer that “organization” is the key. But let’s talk about what that generalization might really mean. At the end of the day project managers and clients share the same goal. We work together to deliver to a website that helps drive your business! While this blog post… Continue reading
By now you know that publishing blog posts and articles on your staffing company’s website can help you drive traffic and improve SEO. But it’s not just about churning out blog posts every week. The content you create must be informative, useful and thoughtful in order to be effective. Pillar content can help you achieve… Continue reading
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
You did it! You now have a new Haley Marketing Job Board. Your new job board lives on a subdomain of your site –which is EXCELLENT for search engine results. If you want to check your Google Analytics results to see how it is performing, here is a handy “how-to” from our Client Success Team:… Continue reading
Gibson Consultants LLC, a retained search firm serving healthcare payors and digital health companies, has merged with its affiliate Enterprise Recruiters LLC, a contingency recruiting firm also focused on digital health companies and launched an awesome new website! Leveraging years of experience in healthcare, technology and search, Gibson Consultants is able to build relationships with… Continue reading
In 2015, I wrote a blog post giving my opinion on the significance of Net Neutrality. Here we are again in 2017, looking at this decision again, and I’d like to elaborate in greater detail about how this matter might directly affect the staffing and recruiting industry. ISP’s (internet service providers) will be able to… Continue reading
Let’s get right to the point. The answer is yes. Yes we do. With a giant bowl of chocolate outside of our offices well within our reach, what exactly do we go for? I have been paying attention for the past couple of weeks and it turns out that PMs are not the biggest candy… Continue reading
In Monty Python’s “Meaning of Life”, there is a line, “Ah, I see you have the machine that goes Ping!!!!” It’s a classic line for anyone who has seen the movie, but I’m sure you’re wondering what on earth does that have to do with a new website. As a project manager, before I kickoff… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
CarterWill Search and Flex has launched a new website! For 15 years, CarterWill Search & Flex has been Tampa’s premier recruiting firm specializing in anti-money laundering, compliance, forensic analysis, accounting, finance and marketing. We also serve clients and candidates in Tampa, FL; Wilmington, DE; Philadelphia, PA; and New York, New York. When it comes to finance,… Continue reading
