Posts by: Linda Sorrells-Smith In Monty Python’s “Meaning of Life”, there is a line, “Ah, I see you have the machine that goes Ping!!!!” It’s a classic line for anyone who has seen the movie, but I’m sure you’re wondering what on earth does that have to do with a new website. As a project manager, before I kickoff… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
CarterWill Search and Flex has launched a new website! For 15 years, CarterWill Search & Flex has been Tampa’s premier recruiting firm specializing in anti-money laundering, compliance, forensic analysis, accounting, finance and marketing. We also serve clients and candidates in Tampa, FL; Wilmington, DE; Philadelphia, PA; and New York, New York. When it comes to finance,… Continue reading
Staffing Priorities, strives to provide quality, options and results for their clients and candidates by providing an exceptional customer experience. Their experienced, service-focused recruiters have been sharing their expertise since 2006. Staffing Priorities is committed to building relationships with the right candidates, and providing outstanding opportunities. Offering creative, customized staffing solutions that allow employers to… Continue reading
A marketing strategy combines your staffing organization’s goals into one comprehensive plan. It works towards defined targets to help you accomplish your overall business objectives. One way to whittle things down, is to first, decide who you need to reach –candidates or clients. If you are trying to reach candidates, decide exactly who you are… Continue reading
Designeers Midwest was founded in 1966 to provide contract drafting services for manufacturing and design firms in Cincinnati, Ohio. Their recruiting and staffing methodology evolved over the years, increasing their success in matching candidates with in-demand skills and experience with employers throughout their primary service area of Ohio, Kentucky and Indiana. They also provide services… Continue reading
Once you realize that you need a new staffing website, it can be quite tempting to think that building a new one will solve all of your marketing needs. However a new website is only part of your overall marketing strategy, not your marketing strategy itself. It should contain your core messaging, but it is… Continue reading
So I’ve written a couple times now about marketing strategies and why you need one for your staffing or recruiting firm. And if you’re reading my blog posts (which are full of valuable information – I mean, I’m seriously kicking out some epic stuff here), then you already know that I REALLY think you must… Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business. These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company…. Continue reading
Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales… Continue reading
When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading
Where is your company going and how will you get there? A marketing strategy creates a roadmap for where you are going and how you will get there. It is a long-term plan that sets goals and objectives for your staffing company along the way. This is essentially the key to grow your staffing company…. Continue reading
Haley Marketing Group encourages our clients to maintain a mix of both digital and print marketing solutions. Believe it or not, there isn’t a one-size-fits-all solution. There are many variables to consider, such as: Who are you trying to reach? Decide if you need to reach candidates or clients. If you are trying to reach candidates,… Continue reading
It’s a great question. Certainly digital media has changed the landscape of marketing – especially in the last ten years. With email marketing, search engine optimization, and all the different social media outlets, it’s easy to jump to the conclusion that print is no longer relevant. However, this is simply not the case. Print is… Continue reading
So your site is up and running and people are visiting your site. But they are either not staying, or you’re not converting them the way you would like. There are many things we here at Haley can do to help you discover why, but one of the first things you can do is review… Continue reading
