Client Background and Challenges
Method Recruiting is a specialized staffing firm focused exclusively on placing talent in digital marketing roles. Operating in highly competitive markets like Boston, LA, and Chicago, Method Recruiting set an ambitious SMART goal in 2024: generate 100 inbound leads through digital marketing.
Historically, they saw 60–75 inbound leads per year, mostly from form submissions and emails. To surpass that threshold and scale into new markets, they turned to Haley Marketing’s SEO and PPC experts for a precision-targeted growth strategy.
The Solution
PPC Strategy: Localized and Competitive
- Haley Marketing launched city-specific paid search campaigns focused on Boston, Los Angeles, and Chicago—Method’s highest-potential markets.
- Web Traffic Product used to drive relevant client traffic
- Targeted campaigns designed around the firm’s narrow niche (digital marketing roles)
- Ads allowed to show alongside major competitors like 80Twenty and Insight Global to boost brand presence
- Despite rising CPCs, Method continued to see strong lead quality and volume, especially in Boston, LA, and Chicago
SEO Strategy: Location Pages + AI Visibility
SEO lead Nimra Siddiqui focused on location-based organic growth to boost visibility in strategic cities and attract more organic traffic from search—and AI.
Phase 1: Build Local Visibility
- Created long-form, keyword-optimized location pages for major markets
- Focused on Phoenix, Seattle, and New York in early 2024
- New York traffic alone increased by 2,881% YoY (from 33 in 2023 to 984 views in 2024)
Phase 2: Expand by Role and Region
- Created new position-specific pages (e.g., SEO Specialist, PPC Strategist) starting in New York and now expanding into San Francisco
- Integrated long-tail and role-specific terms to drive deeper engagement
Phase 3: Track AI Engine Exposure
- Implemented GA Exploration Report to monitor traffic from AI-driven search engines (GPT, Gemini, Perplexity)
- Location pages, client services pages, and blogs are now showing up in AI search results
- Traffic from these sources is steadily increasing month over month
The Results
- 27 inbound leads in Q1, putting Method ahead of pace for their annual SMART goal of 100
- 2,881% increase in organic views to the New York location page
- 984 views in 2024 vs. 33 in 2023
- Growing traffic from AI-based search platforms
- Momentum building across both organic and paid channels
Want to Rank, Convert, and Grow?
With targeted PPC and strategic SEO, your staffing firm can increase visibility, generate qualified leads, and future-proof your brand.
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