Client Background and Challenges
Search Partner Group is a recruiting and staffing firm focused heavily on IT and technology talent. Its business development goals include reaching CIOs, CTOs, IT directors, engineering leaders, talent acquisition executives and other senior decision-makers.
The firm also wanted to increase awareness of its contract and contract-to-hire staffing capabilities, particularly around technology, AI, data centers, workforce strategy and project-based hiring.
The challenge was consistency.
Like many staffing and recruiting leaders, Search Partner Group’s team needed marketing to get done regularly without creating another major workload internally. The firm also wanted expert guidance on what to publish, where to focus and how to interpret the resulting marketing data.
The Recruiters Websites team provided a framework for turning those goals into an ongoing content and social strategy with its new AI marketing platform built just for staffing and recruiting firms: RogIQ Guided.
The Solution
Consistent LinkedIn Marketing
Because LinkedIn was Search Partner Group’s primary business development platform, our team concentrated heavily on building consistent visibility there.
Rather than posting sporadically, the firm began maintaining a steady stream of relevant content designed to stay in front of its market.
The impact showed up quickly.
In July alone, Search Partner Group’s content generated nearly 300,000 impressions, giving the brand significantly more exposure than it had seen when little content was being published the month before.
The content also generated more than 40 reactions and 13 reposts, with activity appearing consistently across published posts rather than being concentrated in only one or two pieces.
Reaching the Right Audience
Visibility alone was not the goal. Search Partner Group wanted its content to reach people who could influence hiring decisions.
Within 61 days, the company added 627 new LinkedIn followers, bringing its total following to more than 1,200.
More importantly, the audience aligned well with the firm’s business development goals.
Among its followers:
- 500 held senior-level positions
- 149 new followers came from IT services and IT consulting
- 203 new followers were located in the Dallas-Fort Worth market
Other followers came from markets including Atlanta, New York, Chicago, San Francisco, Washington, D.C., Houston and Austin.
For Search Partner Group, that meant content created and shared with RogIQ Guided was not simply increasing follower counts — it was helping the company build visibility with a more relevant professional audience.
Content Built Around Business Priorities
RogIQ Guided also gave Search Partner Group an ongoing process for refining its content strategy.
During monthly strategy discussions, the client identified priority topics including:
- AI workforce transformation
- Skills-based hiring
- Technology hiring market intelligence
- Enterprise modernization
- Contract staffing as a business strategy
- Project-based hiring
- Technology salary data
- Data center staffing
- Talent acquisition leadership
Those conversations can be incorporated into future 90-day content planning, allowing the strategy to evolve with the market and the client’s business goals.
The result is marketing that is not simply being produced on schedule, but increasingly aligned with the conversations Search Partner Group wants to own.
SEO and Website Visibility
Our team’s work also extended beyond social media.
Search Partner Group’s July website analytics showed 66 sessions, including 20 sessions from organic social — nearly one-third of all tracked sessions for the month.
Job-page activity also increased significantly. Search Partner Group recorded:
- 207 job views in June
- 584 job views in July
That represents an increase of approximately 182% month over month.
The firm’s year-to-date website data also showed active users up approximately 49.3%, while tracked website events increased about 44%.
While these results were still early, they provided an encouraging baseline for measuring future growth.
Hands-On Strategy and Service
One of the strongest themes in the client conversation was not simply performance — it was support.
RogIQ Guided gave Search Partner Group much more than access to a marketing platform. Haley Marketing also assigned a marketing expert who reviewed analytics, explained unfamiliar metrics, discussed future strategy and helped troubleshoot technical issues.
Rather than handing the client a dashboard and expecting them to interpret it, the team walked through LinkedIn performance, Google Analytics, website traffic sources and audience demographics in detail.
That hands-on support gave Search Partner Group both marketing execution and greater clarity about what was working.
The Results
For a relatively new marketing program, Search Partner Group saw strong signs of momentum.
LinkedIn visibility expanded dramatically, reaching nearly 300,000 impressions in July.
The firm’s audience also grew rapidly, with 627 new followers in 61 days. And those followers were not simply adding volume: 500 followers held senior-level positions, giving Search Partner Group greater exposure to the kinds of professionals it wants to reach.
Traffic data showed that social content was also driving people beyond LinkedIn. In July, 20 of 66 tracked website sessions originated from organic social.
Meanwhile, job-page views increased from 207 to 584 month over month, an increase of roughly 182%.
The program is still early, but it does demonstrate something important for a new marketing solution: RogIQ Guided is helping Search Partner Group consistently get relevant marketing into the market, reach more of the right people and build measurable momentum.
In Our Client’s Words…
“Having someone who can take this marketing work off my plate, keep it moving and help me understand the results has been incredibly valuable.”
–Scott Price, Founder and President, Search Partner Group
Want to Build a More Consistent Marketing Engine?
You don’t need another marketing platform that gives you more work to do. ROGIQ GUIDED helps staffing and recruiting firms turn their goals into consistent content, stronger visibility and measurable marketing momentum — backed by experts who help keep the strategy moving.