Category: Marketing Tips

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All too often, staffing is viewed by HR and hiring managers as if it is a commodity. Their common argument...

How do marketers get people to respond? And why do some marketing efforts produce terrific results while others fail to...

To win business, you must somehow differentiate yourself from the competition. You have to get the attention of decision makers,...

Marketers say it costs six times more to win a new client than it does to keep an existing one....

For staffing firms, sales success results from carefully nurturing prospect relationships, using a blend of persistence and gentle persuasion:...

Is it possible to regain your uniqueness? Is it possible to exist profitably as a commodity purchase? Can your staffing...