Category: Marketing Essentials

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Reveals the dangerous myth that national staffing companies lose business because they lack resources—when the real reason is that regional...

This article is based on a conversation between Brad Bialy and Matt Lozar on InSights, a staffing and recruiting podcast...

How can you take advantage of e-mail marketing? Here are some of the ways staffing companies currently use e-mail in...

To win business, you must somehow differentiate yourself from the competition. You have to get the attention of decision makers,...

Marketers say it costs six times more to win a new client than it does to keep an existing one....

For staffing firms, sales success results from carefully nurturing prospect relationships, using a blend of persistence and gentle persuasion:...