Haley Marketing Group will be attending the 2018 ASA Texas Staffing and Recruiting Symposium in Dallas, Texas, April 10-12. This is our first year visiting the Texas conference, and we are looking forward to meeting everyone and sharing great ideas. Social Media Marketing Advisor Matt Lozar will be representing Haley Marketing Group in the Big… Continue reading
Note: This post has been updated to include video from Brad Bialy’s presentation. Coming off the heels of his wildly successful social recruiting presentation at the North Carolina ASA Symposium, Brad Bialy of Haley Marketing Group is hitting the road once again, heading to The Massachusetts Staffing Association’s 2018 Annual Conference on April… Continue reading
If you have ever wished your team could leverage social media more effectively, you have a unique opportunity coming your way this Wednesday. The New Jersey Staffing Alliance will be hosting a webinar entitled, “A Step-By-Step Guide to Social Media Success” on March 28 at 12:00 p.m., EDT. Haley Marketing Group’s own Jenny Keller Yesilevskiy,… Continue reading
“The goal is not to be good at social media. The goal is to be good at business because of social media” – Jay Baer When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After… Continue reading
I hear this question all the time: “What should I be doing on social media as a business?” My return question is, “what kind of marketing are you doing now?” The reason is simple. Why try something new that is not going to fit into what you are already doing and won’t be sustainable? Building… Continue reading
Just a few short years ago, social media was a novelty for most staffing firms. Now it’s an essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I’m starting a series of posts that will walk you through the biggest trends… Continue reading
Returning visitors to your job board are 2x more likely to apply to a job than a first-time visitor. Why does that information matter to you? Well, it means that you need to focus more effort on herding candidates back to your website. The problem? Traditional recruiting tactics focus on new job applicants, not return… Continue reading
You have a Facebook page. And LinkedIn, Twitter and Google+ too. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Would a coach send his team on the field without a play? Would a chef make their signature dish without a recipe? So why… Continue reading
If you want to build a comprehensive social media marketing strategy you’re going to need one major thing…a plan. Everybody wants to be great on social media, but what an overwhelming majority of businesses and social users fail to do is develop a monthly and annual strategy to guide them towards success. Instead of being… Continue reading
Evaluating your marketing spend for 2016? If one of your main business goals for the New Year is to get your messaging in front of thousands of passive and active job seekers, then it’s time to go all-in on social media. Going all-in on social media means more than posting a blog article once… Continue reading
You don’t need a video department to be great at social video. Social Media Advisor, Brad Bialy reviews the recent update to Twitter, and includes 7 video templates you can record on your iPhone and share on Twitter.
Q: Should I have my son/niece/intern run my staffing company’s social media pages? A: It seems like a great idea. College students understand social networking better than most executives do. So they should have no problem managing your company’s Twitter page, right? The truth is that unless someone has a thorough understanding of marketing, and… Continue reading
