Staffing World 2008 was quite a success! I was able to participate in a lot of great conversations, hear a lot of great speakers, and get a real feeling for what staffing companies are seeing in the market right now. The best way that I could think of to share my experience was to give… Continue reading
Welcome to the new and improved Haley Marketing website. We unveiled the new site, along with an updated corporate identity, products and services at the recently-wrapped 2008 Staffing World, sponsored by the American Staffing Association. But why did we do it? To be sure, the new look helps reposition Haley Marketing in a suddenly tighter… Continue reading
On Monday, our Content Manager told us “okay guys, write a blog post about what you learned at Staffing World.” No problem, I thought. Then I got writing. And I realized that in just 3 days, I had learned WAY too much for just one blog post. So, I’m in the process of writing the… Continue reading
Each year at Staffing World, the American Staffing Association recognizes the industry’s best marketing with VOICE awards. We are proud, make that thrilled, to announce that Haley Marketing’s clients won FOUR awards this year. Here are our winners: TalentWRX (Corporate Identity) Pridestaff (Direct Mail) Encore Staffing (Direct Mail) QPS Companies (Websites) Best of Show 3… Continue reading
Being that for the safety of my co-workers I am generally kept in my creative cage, I look forward to opportunities like ASA’s Staffing World to reconnect with our clients and enjoy the fresh air. And the air was quite nice in San Diego! As Haley’s Creative Director, I begin each conversation on the show… Continue reading
There’s only one week left… Want to update your website…for F-R-E-E? There’s still time…but you must act quickly! In just one week from today, we will choose the winner of the "I Hate My Website Contest." If you are chosen as our winner, your brand new site will be equipped with everything you need to… Continue reading
What’s it like to look for temporary work? To be blunt, it sucks. Think about what we make candidates do. There’s telephone prescreens, application forms, interviews, assessment tests, reference checks, background checks and in some cases drug screening. The process can take as long as 3 hours! And if that wasn’t bad enough, reception areas… Continue reading
Redfish Technology was looking for an updated look and image. The website uses a flash intro on the homepage to convey the fact that they place technical professionals across the nation. The homepage also highlight’s Redfish Technology’s specialized Alternative Energy recruiting division, Greenfish. For more information on Staffing Websites, please visit http://www.haleymarketing.com/ourservices/websites/
Can you imagine being able to recruit nurses for $70? How about medical billers for $5? Pure fiction you say? So did I, until I met Tom Andrews with Key Search Marketing. Tom’s firm specializes in PPC (pay per click) advertising for the staffing industry. They have been working with several staffing firms to use… Continue reading
Recently, I had a rare treat. Because most of our clients are small to mid-sized staffing and search firms across the U.S. and Canada, we usually do all our work remotely. Three of us had the chance to visit a nearby client, and what a great experience it was. Working with people who are 5… Continue reading
I had an interesting discussion with a member of the Staff Digest forum on the challenge of differentiating a staffing firm. To make a long series of posts short, this firm was first to market their hospitality staffing services in their local market. They successfully grew their services by providing great service. And just a… Continue reading
As this year’s Staffing World Conference approaches, let me remind everyone of our 2007 award winners. Hopefully, I’ll be able to post some 2008 winners for you shortly! Here are our winners: Direct Mail ABR Employment Serices – Award of Excellence Premier Staffing Services – Award of Excellence and Best of Show Website Phoenix Personnel:… Continue reading
What are other firms doing to market to HR professionals? You can find the answers in Trends in HR Marketing, Forays into Marketing 2.0 and PR 2.0 developed by HR Marketer, which you can dowload for free from the above link. This article reviewed the impact of “Marketing 2.0 and PR 2.0” on HR marketing,… Continue reading
Q: I think a lot of people are going to my website, but how can I tell for sure? A: Install a website analytics tool. If you type in the term “website tracker” into Google, you’ll receive almost 13,000,000 results. Needless to say, there are a lot of tools out there that can help you… Continue reading
I was doing some quick research on the future of marketing, and I came across a facinating (and likely dead on) analysis of trends in the field of marketing. If you’re serious about engaging clients and candidates (and getting them to seek you out), invest 5 minutes to review this article from author and consultant… Continue reading
Kudos to Prime Industrial Recruiters in Tulsa, OK! It’s rare that you find an industrial staffing firm that really knows how to differentiate itself. Here’s one that gets it! Check out their TV commericals for an excellent example of how a staffing firm can position itself against the competition.
