Welcome to the new and improved Haley Marketing website. We unveiled the new site, along with an updated corporate identity, products and services at the recently-wrapped 2008 Staffing World, sponsored by the American Staffing Association.
But why did we do it?
To be sure, the new look helps reposition Haley Marketing in a suddenly tighter market. The current economic situation is certainly a strong argument for rebranding. Case in point, here’s an article at Wired.com detailing the whys, whats and how-tos of updating your business card. After your website (you do have a website, right?), your business card is probably the most widely distributed marketing item. And it’s the least bit of updating you can achieve without overhauling your entire identity.
These are reactive impulses, though. In truth, Haley Marketing started discussions on rebranding nearly a year ago. What began as a simple update of our letterhead turned into a massive rebranding campaign. And the issues went deeper than mere cosmetics. We asked ourselves what is our company today? What will we be tomorrow? We realized Haley Marketing had evolved over the last 12 years and now provided a much broader spectrum of marketing products and services. The logo, website and marketing materials no longer communicated who we are and what we offer.
Our identity had changed. We needed branding to effectively tell our story and showcase our capabilities. So, we started over. The result? An identity clearly and accurately reflecting who we are and what we do. A website allowing our audience to easily find solutions to their marketing problems. A succinct and uncomplicated voice for our message. We’re thrilled with the new look, direction, and opportunity of Haley Marketing and look forward to the next 12 years.