When the going gets tough…the tough do not pull back on marketing! Why? If you’d like some proof of the importance of marketing aggressively, check out this article from the Wharton School. Here’s an excerpt from the article: With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising… Continue reading
Personal service and a structured process are what set HLT Global Human Resource Group apart from the competition. Both are highlighted well in their new website, which incorporates a personal blog from founder Haskel Thompson, and several other resources for clients and candidates alike. Haley Marketing was able to create a site design that matches… Continue reading
Over the past few months we’ve been busy refreshing, renewing and re-energizing Haley Marketing. With the recent launch of our new website, and complete makeover of our corp ID–we knew the makeover wouldn’t be complete without a newly designed Idea Club. Click here to see the brand new Idea Club. Let us know what you… Continue reading
The following was emailed to me this morning. It’s a nice reminder of some of the many things those of us in sales, marketing and recruiting have to be thankful for. “A Salespersons Thanksgiving” Thank you for the wonderful opportunity to help people. Thank you for the freedom and opportunity my job provides. Thank you for the unique products… Continue reading
Ever read any of Dan Kennedy’s NO B.S. books? If not, check them out. Dan’s not big on management theory (to put it mildly), just practical, no b.s. advice that entrepeneurs need to hear. In NO B.S. Direct Marketing, Dan (who by the way is one of the most successful marketers on the planet), made a… Continue reading
The bulk of my work at Haley Marketing deals with print media. I know a little about web and email design and am learning more, but primarily I’m a print guy. And I always hear about how “print is dead.” The debate over the viability of print has been going on for a while now…. Continue reading
Looking for innovative ways to sell your sevices these days? How about co-opetition? While certainly not a new concept, the idea of cooperating with your competitors for mutual gain is not one that is widely used in our industry. But today, you need every advantage you can get, and working with your competitors may prove… Continue reading
Haley Marketing is pleased to announce the launch of Integrative Staffing Group’s new website. Based on a Haley Starter-Design, this site features Flash and a seamless integration of branded templates for their Job Board software. For more information on Staffing Websites, please visit http://www.haleymarketing.com/ourservices/websites/
From Walmart to Rodeo Drive there are literally hundreds of brands of jeans. It is in fact an $11 billion industry. Given the variety, there is really no greater commodity product. So how do you decide which brand to buy, how much to spend? It is as much an emotional decision (how they make you feel) as… Continue reading
When you have 5 regional offices, more than 4,500 associates and have been named to Inc. Magazine’s list of the 500 fastest growing companies in the nation-TWICE, your website needs to shine. That is why LSI Staffing choose Haley Marketing to design their new site and highlight what truly sets them apart. The site features… Continue reading
Almost every Monday at our weekly team meeting, I have some recommendation of something to read, or at least a reminder of the value of reading. (This week’s recommendation was Getting Real by 37Signals.) I strongly believe that reading opens up new worlds and new ideas. Oh, and a recent study suggests it will make… Continue reading
Rx Relief wins a new website! With so many submissions to our “I Hate My Website Contest”, our judges had a really hard time picking the grand prize winner. But it was the team at Rx Relief that won us over. They did not just enter our contest, every person in their organization from the… Continue reading
Q: “I have prospects on my email list that I have never heard from and have never responded to my communications. How long should I leave them on my list?” A: This is a fairly common question I get from my clients. I guess the answer is simple, “until they ask to be taken off… Continue reading
ConTemporary Healthcare, a provider of Healthcare staffing services throughout Virginia, Washington D.C. and Maryland, recently launched their new website designed by Haley Marketing Group. ConTemporary was interested in creating an updated web presence that was inviting for healthcare professionals, facilities, and private care providers. The homepage includes an attractive and interactive flash element that… Continue reading
Statewide Staffing, a provider of healthcare staff to rural communities throughout Maryland, was interested in marketing their Private Duty services. Haley Marketing created a unique 8-page brochure and e-book that Statewide Staffing distributes to local care facilities, out patient facilities, and rehab centers. Statewide Staffing’s sales team also uses these brochures as leave behind pieces… Continue reading
I had a great conversation today with Eric Gregg, CEO of the Inavero Institute for Service Research. Eric’s firm conducted a major study of staffing buyers to uncover some of the reasons why and how employers buy staffing services. Among the findings was that those employers who were involved in multiple relationship-building activities (monthly contact,… Continue reading
