Earlier this month Haley Marketing launched a new corporate website for Essential Personnel. In addition to the website development, we implemented a complete Search Engine Optimization plan in an effort to improve rankings on key search terms and drive more qualified traffic to the website.
Before the new website was launched:
Essential Personnel had a total of 1 Top 10 ranking in the major search engines (they ranked highly for their company name).
One week after the new search engine optimized website launched:
Both Google and Yahoo had already indexed the website. Now Essential Personnel owns Top 10 rankings in over 50 key search terms. What’s even better is that their new website currently holds the #1 Listing in either Google or Yahoo results for 15 key search terms.
So how can your staffing agency improve SEO results and rank higher in Google and Yahoo?
It starts with defining the key search terms that your prospects and applicants are using to search for the type of services you offer. Then, you need to incorporate these into key areas throughout your website (including page titles, meta data, headlines, etc.)
If you would like more specific details on implementing SEO best practices on your website please download our free ebook: Staffing SEO – The Guide to Search Engine Optimization for Staffing and Recruiting Firms.
This free e-book shares many of our SEO secrets. And if you have specific questions, please feel free to email me directly at: [email protected] or call at 888-696-2900.