Let’s face it, there is nothing exciting about the dry cleaning industry. Hell, I can’t even tell you the name of my dry cleaners. I just know that it’s right next door to my favorite pizza place and the only reason I go there is because it’s on my way home from work. They do a good job, their prices are reasonable and I’ve never had a problem with them.
Hmmm, starting to sound familiar?
I’m willing to bet that’s how a lot of people view their staffing vendor. “Their people are good, their prices are reasonable, I’ve never had a problem.” Nothing very exciting huh? It’s probably what they would say about your competitors as well.
Ok, fair warning, I’m sure I’m going to anger some people out there (maybe even some of my clients. ) But it’s time to face facts, there’s nothing exciting about the way most staffing firms position themselves. Many companies may even see you as a dreaded commodity.
But that’s the best part about this industry. Those who do stand out by doing something different, innovative, fun and maybe even edgy are the companies who are successful.
So why did I start this post by talking about the dry cleaning industry? I just watched a great video about a dry cleaner in Kansas City who has developed innovations that have made them stand out in an otherwise boring industry.
After watching this video take a long look at your staffing firm and ask yourself the following questions:
- Is there something about our company that makes us unique? (And saying you have better people doesn’t count!)
- If not, what innovations can we develop to make us unique?
- How can we provide better service than our competitors?
- What services beyond staffing can we provide that would add value to our clients?