Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords… Continue reading
The COVID-19 pandemic brought our economy to a screeching halt, and with that came unprecedented panic and uncertainty. It’s completely changed the way we think, behave, and work. In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. Today’s post is a… Continue reading
Statewide shelter-in-place orders. Mandatory business closures. Unprecedented economic challenges. And now, talk of a “second wave.” In just a few short weeks, the pandemic fundamentally altered the way we think, behave, and of course, work. It brought our economy to a screeching halt. It created panic and uncertainty like we’ve never known. About This Study In May and June 2020, Haley Marketing conducted an online survey of staffing… Continue reading
In today’s society, where most people define themselves by what they do for a living, getting your “dream job” – a job which not only provides financial security, but also a satisfying work experience that reflects your passions and values – seems to be a major goal for most people. This is perfectly understandable, but… Continue reading
Now, wait. Before you start asking why you get an invoice from Haley Marketing, I don’t mean that there is no cost to a marketing program. (I know, semantics.) What I’m saying is that a good marketing program provides enough return on investment that you make back not only what you’re spending … but more!… Continue reading
Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience. What else should you be doing to ensure it generates solid leads and attracts more qualified candidates? You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why… Continue reading
It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business. These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company…. Continue reading
Want to know what happened at Staffing World? Team Haley attended as many sessions as we could at Staffing World 2015 in Nashville (Yee Haw!), and in this Lunch with Haley webinar we’ll share as much as we can about all the things we learned at this year’s conference. Webinar: Staffing World 2015 Recap When:… Continue reading
If you asked ten managers the reasons they let their last few employees go, few of us would argue if chronic tardiness and absenteeism ranked high on the list. However, according to this article by Business First, presenteeism is just as great a threat to your business as absenteeism, at times more so. A workplace… Continue reading
In our break room we have two coffee makers. One, a Koffee King behemoth hailing from the days when it was klever to spell coffee with a K, has one main dispenser and two warmers housed in a giant steel box. Somewhere, a waitress who calls everyone ‘hon’ is missing a coffee machine. The other,… Continue reading
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
Content marketing is a fast-paced and ever-changing field, but sometimes that best advice for our practices and customer service lie well within the past. One piece of advice that struck me recently was this quote from Maya Angelou: It seems counterintuitive for a marketing company…why would we ever want someone to forget what we… Continue reading
I just came across this helpful list of the top 10 Essential Tips For Social Media. It reviews a number of social media tips that your staffing firm should adhere to. http://fbandbusiness.com/articles/10-essential-tips-for-corporate-social-media-training For additional social media tips check out some of our recent blog posts… Facebook timeline changes and your business My Interest in Pinterest… Continue reading
So you probably have gone through the process of setting up your company’s Facebook page, added some pictures, info, maps, etc. Maybe you’ve even put together a content plan to make sure you are updating with fresh content on a regular basis (and if you haven’t shame on you…errr I mean call us we can… Continue reading
Let’s face it, there is nothing exciting about the dry cleaning industry. Hell, I can’t even tell you the name of my dry cleaners. I just know that it’s right next door to my favorite pizza place and the only reason I go there is because it’s on my way home from work. They do… Continue reading
