Q. How can I get more people to respond to my emails?
A. At Haley Marketing, we’ve been doing a lot of email marketing research lately, and we’ve learned a lot!
- Write about a problem your reader is facing.
The bigger and more relevant the problem, the more people will read your email!
- Agonize over headlines.
A provocative headline can increase readership by as much as 300%. As a rule of thumb, you should spend as long writing the headline as you do writing the body of your email!
- Give people a great reason to respond.
Offer something of value. And limit the time you give people to respond.
- Make it easy to respond.
Have a clear call to action. Use a large font, bright color, a button or other graphic to make your call to action stand out.
If you would like a copy of the Lunch With Haley presentation, Email Marketing 2011: What Works Now, feel free to contact us.