In one of our recent episodes of our Secrets of Staffing Success podcast, Leigh Ann Pagnard talked about the importance of doing mid-year assessments: “Look at your systems and say what’s easy and what’s hard and what should we do about it while we have the money.” Hard to believe but the year is half… Continue reading
Ok, maybe I’m biased because I work so closely with our email marketing clients, but when I hear people say “email marketing doesn’t work” I get very offended. If email marketing didn’t work then why do we get so many emails every day? I know it’s easy for me to say but it’s best illustrated… Continue reading
I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
International Spam Laws Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails. Another country could impose a $10 million fine for sending an email without consent! Most 1st world countries take spamming very seriously. How can you make sure… Continue reading
We recently had a client with multiple offices that was seeing a decrease in their click through rates for their monthly email newsletter. It’s not that uncommon an occurrence but one that takes a bit of testing to determine the root cause including: Bad list – because this client still had good open rates (12-18%)… Continue reading
Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Like selling, recruiting, filling job orders and putting out fires. Who has time for marketing?! We now have a solution that will not only help drive traffic to your website… Continue reading
Take a minute to think about this question…how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday…reference checking…interviewing…sales calls…putting out fires. Where does marketing fall on that list? Usually it’s near the bottom. And… Continue reading
Haley Marketing Group encourages our clients to maintain a mix of both digital and print marketing solutions. Believe it or not, there isn’t a one-size-fits-all solution. There are many variables to consider, such as: Who are you trying to reach? Decide if you need to reach candidates or clients. If you are trying to reach candidates,… Continue reading
We live in a society where pretty much anything can be bought and sold. Which is why I was somewhat less-than-surprised to hear that businesses had taken their poor online reputations – and sometimes the reputations of other companies – into their own hands, and turned to Fiverr.com to purchase online reviews. These reviews served… Continue reading
When you were in high school did you ever wear “parent approved” clothing on your way out of the house and then change when you got to school? As far as your parents knew you were not wearing that chain wallet and Motley Crue shirt when you left. (Yes you just got a glimpse into… Continue reading
People like to put on their best business faces dealing with potential staffing clients and customers. They put on their best-pressed clothes, use as many $5 words as they can afford, and plaster a big ol’ smile across their faces. The only problem with that is, well, nobody is really like that. Clients, customers and… Continue reading
When we are talking to potential clients about our content marketing program, HaleyMail, inevitably one question comes up “Why should I use HaleyMail when I can buy MailChimp or Constant Contact for much cheaper?” Well, comparing HaleyMail to those types of email programs is like comparing apples to oranges. HaleyMail is a true content marketing… Continue reading
If you asked ten managers the reasons they let their last few employees go, few of us would argue if chronic tardiness and absenteeism ranked high on the list. However, according to this article by Business First, presenteeism is just as great a threat to your business as absenteeism, at times more so. A workplace… Continue reading
Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Smart Watches are starting to sell… Android Wear,… Continue reading
In my opinion one of the best aspects of HaleyMail, our content marketing program, are the Resource Centers. Our Staffing Resource Center is filled with great content to help manage your human capital. And the Candidate Resource Center has valuable information to help candidates find a great job, improve their work/life balance and climb the… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
