Ok, maybe I’m biased because I work so closely with our email marketing clients, but when I hear people say “email marketing doesn’t work” I get very offended. If email marketing didn’t work then why do we get so many emails every day?
I know it’s easy for me to say but it’s best illustrated by actual evidence from our clients. We just sent out a mailing to the candidate list of XL Staffing. Just a few hours after the mailing went out I received the following from Stacy at XL…
“This was a huge success for us and I wanted you to know.
This is about the 4th or maybe 5th response from my candidates today! I’m able to update their resumes and get people scheduled for interviews.
ALSO…a potential customer responded to this one and we just sent a quote – I had a great 20 minute conversation with her just now!”
That’s 5 qualified candidates and a job order just from one simple mailing!
If you’re like most of our clients your #1 challenge right now is finding qualified candidates. If you’d like to find out how content/email marketing can have similar results for your firm please contact me [email protected].