Ok, maybe I’m biased because I work so closely with our email marketing clients, but when I hear people say “email marketing doesn’t work” I get very offended. If email marketing didn’t work then why do we get so many emails every day? I know it’s easy for me to say but it’s best illustrated… Continue reading
I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. So, how do you beat this trend, and get your emails in front of your intended recipients, instead of buried deep down in their deleted items? Consider the following tips…. Continue reading
You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some of the key takeaways. All Generations Want Email Communication from Businesses A big part of the study that jumped out… Continue reading
When we are talking to potential clients about our content marketing program, HaleyMail, inevitably one question comes up “Why should I use HaleyMail when I can buy MailChimp or Constant Contact for much cheaper?” Well, comparing HaleyMail to those types of email programs is like comparing apples to oranges. HaleyMail is a true content marketing… Continue reading
As a marketer, I’m always trying to do two things: 1. Get my message and point across in as few words as possible.2. Improve response and engagement rates. After reading a new study released by Implisit, I just might rethink #1 on my list! In this study, they looked at a whopping 250,000 sales… Continue reading
Don’t Miss the Chance to Stay Top-of-Mind! One question we get fairly often at Haley, but actually wish we heard more, is “How do I grow my email newsletter mailing list?” Every day, new contacts are made, whether your firm takes on a new client, has a meeting with a prospect or receives new candidate… Continue reading
Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Continue reading
Maybe it’s the fact that I’m now married or that I’m well into my 30’s but I find myself wanting to learn more as I age. I think something happens when you leave your 20’s. As much as you hate to admit it, you don’t know everything. That’s why I’ve been on a quest to… Continue reading
