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Guide to Google+ for Staffing Firms

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Q:  I’ve heard a lot about Google + lately; do I need a page for my company there now too?

A:  Google+ is Google’s biggest splash in the social media space.  While the jury is still out on whether it will gain traction, here are few reasons why you should care, and what you should do for your business…

Guide to Google+ for Staffing Firms

Twitter, Facebook, MySpace, FourSquare, YouTube and now…Google+.  The social media space keeps getting more and more crowded.  Some people feel Google’s latest entry into the market is too late.  Others, however, see the search engine giant as a real threat to Facebook’s market share.

Here are a few reasons why I think you need to include Google+ in your marketing mix:

  1. It has a huge following already. 
    Google+ just launched in June 2011 and already has more than 40 million users (nearly a 1/3 of LinkedIn’s entire audience).
  2. Pages allow you to make more targeted social updates.
    Just last week Google+ announced that businesses can now create pages and build relationships with prospects and customers on different levels.  Circles allow a business to create unique audiences and custom tailor their communications to their audiences.  You could target just candidates, just clients, people in specific industries, etc.  More targeted communications = better response.
  3. Google+ could have a huge impact on Google search results.
    Pages have the +1 button which allow visitors to endorse your content.  This is not only important in social media, it’s extremely important in search results.  Google’s goal is to provide the most relevant search results possible.  As more people begin to endorse content through the +1 button, that content is seen as more relevant in the eyes of Google.  So not only is it extremely important to give users the opportunity to +1 your content, it’s important to share content that is +1 worthy.  The more relevant and popular your content is, the better it will rank in search results.

At this point, you’ll hopefully see the importance of establishing a presence for your business on Google+.  Here are a few things I suggest doing immediately:

  1. Set up a generic marketing Google account. 
    Create an email address like [email protected],  and then use this address to setup your Google+ account.  Right now Google+ doesn’t give the ability to change this email address or assign multiple administrators (although that is something they are looking to address).  So be sure to set up a generic address so other team members can sign into this account (instead of having to sign in with your personal account).
  2. Claim and customize your business page.
    Claim your company name and establish a Google+ page now, before someone else does!  Add your logo, add photos, updates, etc.  Use the Recommended Links area of your profile to link to your website, blog and other social media outlets.
  3. Share great content.   
    Think about the types of content you share on your Facebook page and begin sharing that on Google+ as well.  Frequently share content that is of value and interest to your candidates and clients such as salary information, local market data, fun facts, photos, etc.
  4. Incorporate the +1 button on your website.
    Give visitors to your site the ability to easily +1 your content.  Place this icon at the bottom of web pages and add this to your blog (and if you don’t have a blog, get one!). Share great content on your site and encourage people to +1 (or endorse) your content.  You’ll begin to see these +1’s in search results—giving your website more social and search relevancy.

Need some further help?
If you have additional questions about Google+ or online marketing in general, please give us a call at 888-696-2900.  And, if you’re looking for some examples of Google+ pages to peak your creativity, here are a few samples:

And of course, be sure to +1 Haley Marketing!

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