Q: How should I approach new prospects about my staffing services? A: Unfortunately, I don’t think there is a one-size-fits-all approach to staffing sales. Some people will respond to the phone, others to email, and others to the mail or even drop bys (my least favorite prospecting technique that’s used in the industry). The key… Continue reading
ASAP Staffing recently launched their new website in June. ASAP Staffing’s previous website was outdated and in desperate need of a makeover. They wanted a website that would portray their professional image, while incorporating a clean and modern design. ASAP was also looking to take advantage of Haley Marketing’s staffing industry expertise and job board… Continue reading
Did you know that only 27% of B2B leads are sales-ready when first generated. (Marketing Sherpa) This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. So how can a staffing firm nurture sales leads? Keep calling. While the “just checking-in” calls are… Continue reading
What do your billing system, social media activities and reference requests have in common? They’re all customer touchpoints which can impact the quality of service you deliver. But just what are touchpoints – and more importantly – why are they important for staffing and recruiting firms? In broad terms, a touchpoint is any instance where… Continue reading
SmartTalent was specifically looking to modernize their site and dramatically improve their navigation. Many pages on their original site couldn’t be found based on how they were laid out on the page. We gave SmartTalent a sleek, urban look suitable for Seattle. We set this site up in a Content Management System so that it… Continue reading
Temp Help Reduces Core Employee Stress! And based on this infographic, U.S. employees need some serious stress reduction:
Q: I’ve worked in staffing sales for years, and I continually come up against the same problem – getting past HR. What can I do to differentiate my company’s services and reach higher-level decision makers to get the sale? A: Here are three quick tips to help you win over internal “gatekeepers” – and sell… Continue reading
Is your website a powerful sales and recruiting tool? Your website should be your most dedicated sales person–selling for you 24 hours a day, 7 days a week! Want to find out how to accomplish this? Please join us for our next Lunch with Haley: Creating a Killer Staffing Website Thursday, July 26 at 2… Continue reading
Haley Marketing is proud to announce that Greg Everhart, our SEO and Social Media Advisor, has just earned his Inbound Marketing Professional Certification with Honors Distinction from the Inbound Marketing University. The Inbound Marketing Certification acknowledges proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion,… Continue reading
Are you doing everything you can to stay on top of your customer service game? Like every other aspect of business today, customer service is evolving at break-neck speed. Rapidly changing trends in staffing, technology and both clients’ and candidates’ needs make delivering great service tougher than ever. Still, its role as a strategic differentiator… Continue reading
As a staffing leader in Missouri, JobFinders was looking to update their website to better represent their services and give them a stronger online presence to develop a national client basis. Haley Marketing was able to highlight several service areas on the homepage with the use of javascript animation. JobFinder’s staffing software, Sendouts, is seamlessly… Continue reading
Facebook Inc. (FB) appears to be planning to launch its own job board later this summer. According to an article at NASDAQ.com, the board will aggregate the job postings of third-party providers, making them available for search by Facebook users. (Read the full story here) So what does this mean for staffing firms? You’ll have… Continue reading
Thank you to everyone that participated and donated to this year’s Ride for Roswell! This was our team’s 5th year participating in the Ride. This year there were over 8,000 riders and thousands of supporters, volunteers, cancer survivors and patients who all helped give cancer research and patient support programs at Roswell Park a major… Continue reading
CBI Group was looking for a website that presented their unique, Outside-In®, approach to recruitment solutions and more importantly, their strong internal culture. To quote “At CBI Group, our people have a killer work ethic but we don’t take ourselves too seriously.” Haley Marketing was tasked to present this message through the design of the… Continue reading
Fire up the grill! Are you ready for 4th of July picnics and parties? In the spirit of the upcoming holiday, we’re sharing a recipe for a delicious homemade Barbeque Sauce: Spicy BBQ Sauce Ingredients: 3 cans tomato sauce 1/2 cup balsamic vinegar 1/3 cup cider vinegar 1 cup brown sugar Juice of 3 lemons… Continue reading
What’s more important, the quality or quantity of your Twitter following? A few weeks ago, Justin Bieber visited with Matt Lauer on The Today Show. New to Twitter, Matt asked his pal to help him build his following. With a single tweet from Justin, he picked up about 34,000 followers in just nine minutes and… Continue reading
