Staffing firms have heard for several years now that they need to be on social media. And so everyone did just that, joined social media. But chances are, that is all you did. Which is a problem. Why? Many people believe that social media is a self-sufficient marketing effort; that your followers or fans will… Continue reading
We’ve been preaching for a while now that developing great content, coupled with search engine optimization and social media marketing is the key to increasing online visibility and driving more qualified leads. The Infographic below (from Brafton.com), breaks down some of the key reasons why content is so important. Here are some of the highlights… Continue reading
Just read two fascinating blog posts that were shared by Andrew Karpie, who is a research analyst with Staffing Industry Analysts. From Filling Positions…to Matching Talents Eureka!! The New Potential for Scaling a Business with “Contingent Workforce” These blog posts describe a radically new vision of the working world. In this world, contingent staffing is… Continue reading
If you are a small business owner or marketing professional and you don’t subscribe to MarketingSherpa, do it now! They are an invaluable source of tips and data for marketing professionals. Their recent study on lead generation really caught my eye. They asked nearly 2,000 marketers what lead generation tactics their company uses. Here are… Continue reading
Social media? Inbound marketing? Mobile? Or are cold calls still the best way to sell staffing??? With all the hype about the latest and greatest marketing tools, and newest ways to use social media, you might feel overwhelmed. So what really works? For recruiting Our clients are finding the best results from: SEO optimized job… Continue reading
Looking for some sales inspiration for your staffing firm? Need a little advice on your marketing? Want hundreds of articles, blog posts, ebooks, whitepapers and on demand webinars…all for free? You’ll find it in the Idea Club! The Idea Club is part of Haley Marketing’s new website. It’s a portal for marketing insights and best practices–all… Continue reading
Does it INSTANTLY tell people what you do? Does it send a STRONG message about your company? Does it send THE RIGHT message about your company? Does it COMPEL visitors to take action? Is it EASY to navigate? Does it RANK highly with search engines? Does it ATTRACT quality clients and candidates? Does it allow… Continue reading
Upset customers. Missed sales opportunities. Unfilled orders. Can you really quantify how much service problems like these cost your staffing firm? Maybe. To find out how much poor customer service costs you, determine how much a client is worth to your business throughout its lifetime. Entrepreneur.com recently laid out a simple formula to help you… Continue reading
Over the weekend, Marketing Advisor Todd Lewandowski gave back to the local collegiate community by presenting as the keynote speaker at the University at Buffalo Pi Sigma Epsilon local chapter meeting. Pi Sigma Epsilon is the only national, professional fraternal organization in sales, marketing, and management in the United States. Todd’s presentation focused on integrating… Continue reading
If you build it, they will come. The Haley Marketing team just got back from Staffing World in Las Vegas. As you might expect, it was a terrific event. Lots of great content, incredible networking, and hanging out in Las Vegas for a couple of days isn’t bad either. But my biggest take home this… Continue reading
Six members of the Haley Marketing team just got home from Staffing World. And we thought this one was the best we’ve ever attended! We learned a lot about what is REALLY going on in the staffing industry, and we want to share the highlights with you! If you had to miss Staffing World this… Continue reading
LloydRichards Personnel Services, Tulsa’s longest-servicing staffing firm (since 1961), came to Haley Marketing under new ownership to enhance their web presence. They had already managed to create a new name for themselves through traditional media in the Tulsa area with their Mr. Opportunity character, but their web presence needed a major overhaul as their previous… Continue reading
We’ve heard a lot lately about “inbound marketing” – the catch phrase of marketing platforms like Hubspot. The premise is that if you create the right materials, customers will find you. I like the overall theory of this, but what concerns me is that people have mistaken “Inbound Marketing” as a complete strategy. The fact… Continue reading
Ever seen This is Spinal Tap? Admittedly, Nigel Tufnel is no poster child for customer service excellence. But I love the concept behind his Marshall amplifier that “goes to 11.” [youtube http://www.youtube.com/watch?v=ll7rWiY5obI?rel=0&w=420&h=315] In honor of this cult film classic “rockumentary,” here are some quick tips for taking customer loyalty to the next level, courtesy of… Continue reading
Should staffing firms lower their mark-ups? It’s no secret that margin pressures in staffing industry are more intense than ever. So when someone says “XYZ Staffing will do it for less,” should you lower your prices to compete? Generally speaking, no. Lowering prices is a fools game. It kills your profits, devalues your services, and… Continue reading
If you were out of work…or just looking for a better job, where would you go first? Indeed? CareerBuilder? LinkedIn? Your local newspaper? Sure, but the #1 place people go look for new job opportunities is Google. So how do you get more candidates to find your jobs? Post every job to your website. Your… Continue reading
