Work Ready Talent

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ABR recently revised their logo and highly effective tagline (Work Ready Talent) with Haley Marketing and wanted a standout, easy to navigate, custom website to reflect their new modern look, reinforce their tagline and make the job search process quicker and easier for their candidates.

Haley designed a very simple interface for the homepage with clearly defined sections for candidates and employers. Drawers slide out when you hover over those two sections to reveal more information and links for the user. This keeps the homepage clutter free!

The slideshow features people that ABR works with and serves to educate prospects on the benefits of working with ABR. Users can also navigate through testimonials on the homepage. The purpose is to further educate users and reinforce ABR’s strong commitment to “Work Ready Talent.”

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Becca Searns

Growing up in an entrepreneurial family where marketing was discussed over dinner every evening, it is only natural for Becca to bring her design talents home to Haley Marketing. Becca ensures the quality of Haley Marketing creative services. She also oversees the design and user experience for Haley Marketing products. Becca graduated from the Rochester Institute of Technology with a BFA in New Media Design and an MBA. She jumped right out of school into a program called Remote Year. Spent the first four months as a freelance designer making ends meet to pay the bills and travel the world. Fast forward, she's successfully traveled and worked remote for nearly three years. Becca now combines what she learned from design and business school with more practical knowledge and experience gained starting her club hockey team in college and three years of long-term international travel to provide world-class, easy and affordable creative solutions for your business.