Looking to expand their service offerings, Pivot Companies founder and CEO Cary Daniel returned to Haley Marketing to create a new custom site after we had successfully launched nextaff-franchise.com one year earlier.
The Pivot Companies offers its clients three different staffing solutions – Employment Edge (PEO and HRO platform), Staff Systems (Private label, back-office support platform) and Nextaff (full service branded, back-office support platform and financing). Each platform was designed to meet the varied needs of Pivot’s clients.
The sparse site design focuses on presenting information, carefully explaining each service offering to allow Pivot’s clients to determine which platform will suit their needs. Calm shades of orange and green accent black and white on the Employment Edge and Staff Systems pages and the general pages (About, Blog and Contact Us) feature full screen backgrounds overlaid by text on semitransparent backgrounds. The photos used throughout the site suggest balance, support and strength – supporting the message that Pivot would like to present to its clients.
Check out Pivot Companies new site to see how easily you can present different services to your clientele and educate them without overwhelming.