Search Engine Optimization (SEO) continues to be a hot topic for marketers and sales professionals across the globe. For the staffing and recruiting industry, having an effective SEO strategy is the difference between having a website that produces leads and recruits top-tier candidates or the equivalent of an online brochure.
So what are the most effective SEO tactics for staffing agencies?
A recent survey conducted by Ascend2 and Research Partners, confirmed something that we have been preaching for the last 3+ years. If you want to improve your website’s SEO, you need a plan to post good quality content. Here are the findings of the most effective SEO tactics:
Quality Content Most Effective; Most Difficult.
While marketers and sales professionals rank quality content as the most effective strategy, it’s also ranked the most difficult to produce. Here are a few strategies that staffing and recruiting firms can use to develop great content:
- Answer questions.
Your clients ask you questions each and every day–and you give them some darn good answers (hopefully)! Put those questions and answers on your website and BAM…you have some great content.
- Just do it.
“I’m not a writer.” “I can’t come up with good topics.” “I don’t have time.” These are all excuses (some more valid than others). But if you just keep coming up with excuses then you’ll never add good content, and you’ll never improve in search rankings. You don’t have to be a professional writer; you just have to share value. If you share business value, your readers will come back and the search engines will take notice.
- Share case studies.
Have you helped a client solve a specific problem or challenge? Share that story. Highlight the problem, your solution, and the results. This makes for great content and will show other companies that you’re a partner, not just a vendor.
- Outsource to Haley Marketing.
While this tip is self-serving, it’s still a good one! We specialize in writing great content that not only positions you as an expert in your field, but also helps increase traffic from search engines. Call us today at 888-696-2900 and start adding good content, improving SEO, and driving business leads today!