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Short and Sweet- The Secrets to a Successful Blog Post

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Best practices are- well- just that, the best way of doing something. At Haley, we’ve been talking a lot lately about how to write an awesome blog post. If you haven’t seen it yet, be sure to check out Mandy’s advice on the anatomy of a blog post and a great strategy to keep your content on track!

Another key factor to focus on in your blog is the length of your post. If you Google this question, you’re bound to find endless suggestions on the perfect length of a blog post.

The truth is, it’s not that simple. Your blog needs to do all of the things Mandy described in the anatomy of a blog post: drive traffic to your site, position you as a thought leader, educate, engage readers, and more. That’s a lot to squeeze into a blog post – but it can be done.

Your post should be the length that it takes you to accomplish all of the above goals. If you can write an engaging and informative post in 250 words, then stop at 250! If it takes you a few more lines to reach the same goals, then go for it.

Our clients often ask how long a blog post should be. From the abundance of blogs we have written, we have gained more than enough experience to answer this question. We have found that a post 350-500 words in length are the most successful. Here are a few reasons why this length works:

  • When reading blogs, people tend to skim content. The more there is, the less they’re likely to read. Being concise is key to engaging your audience.
  • 350-500 typically allows a post to accomplish all of the goals we’ve been discussing, including having a call to action to encourage the reader to take the next step.
  • If a reader has to continue scrolling, they’re less likely to make it to the bottom of a post.

With all of that being said, sometimes it’s hard to cut down on great content. One suggestion is to simply break it up – if you have a great topic, split the content into two or three separate sections and post each one individually, with a teaser to the next post. This will spike interest and encourage readers to come back to your blog.

Are you tired of reading this yet? We’re at 400 words, and I think I’ve made my point. As a best practice – keep your blogs short and sweet – just long enough to successfully make your point.

For more blogging tips and strategies, contact us today or check out our free eBook below!



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