So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
Don’t call it a comeback. They’ve been here for years! Over 25 years ago, Denso engineer Hara Masahiro invented the Quick Response (QR) code to solve a growing limitation of the traditional vertical line barcode. The traditional UPC barcode can store only about 20-25 characters. This is great for product identification and tracking sales in a retail environment. However, by comparison, the QR code can store… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
If you’re already blogging, you’re taking the initiative to get your business more online visibility. Like social media, direct mail, email marketing, etc., a blog is essential for supporting business growth. However, only posting blogs to your website is not enough. It’s likely that your audience isn’t monitoring your website waiting for your next blog… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
In September of 2008, I was the director of sales for a staffing company in the Philadelphia area. Our areas of focus were broad but generally revolved around administrative staffing. And, like many others experienced at the time, job orders came to a screeching halt as our clients scrambled to try to make sense of the financial crisis situation and come up with a… Continue reading
By now you know that publishing blog posts and articles on your staffing company’s website can help you drive traffic and improve SEO. But it’s not just about churning out blog posts every week. The content you create must be informative, useful and thoughtful in order to be effective. Pillar content can help you achieve… Continue reading
I was listening to an NPR radio spot the other day and they were talking about how technology has moved from the reactive to the proactive. Essentially, it’s gone from taking your preferences and showing you similar results, to now predicting what your next steps could be and guiding you that way. If you have… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] A Marketing Lesson from Amazon Brad Bialy: Matt, Instagram is making… Continue reading
HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer. HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Optimizing Your Career Site Brad Bialy: Matt, when we think about… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Stealing Your Competitor’s Facebook Playbook Brad Bialy: There’s no… Continue reading
While at first glance it might not seem like content marketing and Game of Thrones share many similarities, they do have one strong piece of common ground: They work so well because of their episodes. We may not have continued watching season one if we knew exactly how season eight would end. But with nail-biting… Continue reading
Does that title sound like clickbait to you? Good. It was. Many companies try to add titles that “trick” readers into engaging, only to ply them with ads or sales-pitch-ridden content that isn’t what the article promised. This can lead to readers quickly “bouncing” from your site, and may even deter them from returning if… Continue reading
… said no one ever. Having fun relieves stress, brings people closer, and is an important part of our everyday lives. So, Why Don’t Staffing Companies Use Fun in Marketing? That’s a question I don’t have an answer for. Maybe some companies are afraid they won’t be taken seriously. Or that it won’t get their… Continue reading
While content and email marketing are always changing, there remains several proven ways to use them to find real return on investment. Use the following five email marketing tactics to see results from your campaign in 2019 and beyond! 1. Promote Available Talent Many staffing agencies expect companies to come to them when they need… Continue reading
