Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
With almost every update to your browser comes a host of changes that allow us web designers and developers to create awesome features for your staffing website. New bits of code become adopted and as old versions of browsers drop in use, they take the inability to use new code with them. It is because… Continue reading
Just a few short years ago, social media was a novelty for most staffing firms. Now it’s an essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I’m starting a series of posts that will walk you through the biggest trends… Continue reading
What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open… Continue reading
There are many reasons for a company to have a strong presence on social media. However, doing it because “everyone else is” has never been a good reason to make any decision. So, why does your company need a social media strategy? Building Your Brand Having a strategic social media strategy is a great way… Continue reading
Last time, I talked about the goals and business challenges the Re-Recruiting program helps staffing agencies and recruiters overcome. But sometimes, the old candidates aren’t the ones you want. Your staffing company needs new candidates, fresh faces, etc. Welcome to Social Recruiting! Similar to the Re-Recruiting program, Social Recruiting is targeting new job candidates through… Continue reading
What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?” One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Whenever businesses invest in marketing or advertising, they want to reach their… Continue reading
You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? According to data from… Continue reading
You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. You publish your blogs… Continue reading
Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product. That’s right, the plastic rings won’t be at the bottom of your caramel corn and peanuts during your summer indulgence. Instead, consumers will receive a sticker that… Continue reading
For Immediate Release 5/12/2016 Williamsville, NY Haley Marketing Announces “Summer Deal” Content Marketing Package Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable in 2016. This “Summer Deal” contains two hot offers… Continue reading
