While at first glance it might not seem like content marketing and Game of Thrones share many similarities, they do have one strong piece of common ground: They work so well because of their episodes. We may not have continued watching season one if we knew exactly how season eight would end. But with nail-biting… Continue reading
Does that title sound like clickbait to you? Good. It was. Many companies try to add titles that “trick” readers into engaging, only to ply them with ads or sales-pitch-ridden content that isn’t what the article promised. This can lead to readers quickly “bouncing” from your site, and may even deter them from returning if… Continue reading
… said no one ever. Having fun relieves stress, brings people closer, and is an important part of our everyday lives. So, Why Don’t Staffing Companies Use Fun in Marketing? That’s a question I don’t have an answer for. Maybe some companies are afraid they won’t be taken seriously. Or that it won’t get their… Continue reading
While content and email marketing are always changing, there remains several proven ways to use them to find real return on investment. Use the following five email marketing tactics to see results from your campaign in 2019 and beyond! 1. Promote Available Talent Many staffing agencies expect companies to come to them when they need… Continue reading
In the debut episode of InSights, Brad Bialy and Matt Lozar discuss: How to create a content plan for 2019 The impact of Facebook Jobs on social recruiting A recent hot topic from ASA Central Be sure to follow Brad and Matt on LinkedIn. And join the conversation on Twitter by following @StaffingPodcast and @haleymarketing
I was listening to an NPR radio spot the other day and they were talking about how technology has moved from the reactive to the proactive. Essentially, it’s gone from taking your preferences and showing you similar results, to now predicting what your next steps could be and guiding you that way. If you have… Continue reading
Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
College football season is in full swing! College athletics provides one of the biggest stages in the country for social media strategists and content creators to flourish. No school has been able to continuously innovate and thrive on that stage over the last five years like the creative solutions team at Clemson University has. This… Continue reading
The ability to write tight copy separates good copywriters from effective copywriters. Clean, easy-to-follow copy is powerful because it gives the reader the specific information they need and want. When you’re fighting for attention in the digital space, every second counts and unnecessary words will sap all the power from your copy. Start tightening your… Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
In the world of content marketing, our main goal is to attract prospects to our business by creating original, engaging content. But one of the biggest things prospects are looking for is your personal knowledge. Are you sharing any of it? No matter your role in a company, you have a wealth of staffing and… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
