Today, we’re wrapping up our 4-post series on how to use video as your secret recruiting and branding weapon.
Marketers who use video grow revenue 49% faster than those who don’t embrace the fastest-growing type of content. If you’ve got a smartphone, you’re ready to roll! What are you waiting for?
If you’ve missed earlier posts, you can catch up here:
Leveraging Video for Recruiting and Branding: Video Marketing is Your Secret Weapon (Part 1 of 4)
Leveraging Video for Recruiting and Branding: Getting Started with Video (Part 2 of 4)
Leveraging Video for Recruiting and Branding: Adding Video to Your Marketing Mix (Part 3 of 4)
If you prefer to binge-read, we’ve got the whole series “BIG Ideas on Leveraging Video for Recruiting and Branding” ready and waiting for you.
Those of you with content ready to go might be wondering:
What Can You Do With Video Once You Create It?
Share it! But don’t commit to a single social platform. As valuable as each platform is for reach, you don’t own the platform, so you don’t have full control. Start by adding video to your website and email marketing, which aren’t subject to mergers, acquisitions, and changing terms of service. Then showcase your video on social media across different platforms.
Include video in email and increase open and click-through rates. Just the word “video” in a subject line can increase open rates by 19% and click-through rates by 65%.
Video is eye-catching, engaging, and popular – 45% of people watch an hour or more of video on social media like Facebook, Instagram, and Twitter every day.
The platforms you can share video on are nearly limitless, including:
- YouTube
- TikTok
Facebook has long been leading the social media race, with as many as eight billion videos watched per day. Along with standard video, Facebook now offers Stories and live streaming. Live video allows your audience to personally interact, leading to 10 times more engagement. According to Livestream, 80% of millennials prefer watching a live video to reading a blog post. That’s only growing as Gen Z enters the workforce.
Instagram added stories to compete with Snapchat and now reels to compete with TikTok. Use the platform to add information on available jobs or showcase your company’s personality with how-to videos and birthday celebrations. Video on Instagram can have an enormous impact on your brand’s reputation – especially in the people-oriented staffing industry.
YouTube
YouTube is the second most searched, second biggest search engine in the world. That’s a lot of traffic. 9% of U.S small businesses use YouTube. Why not your staffing firm? YouTube is a video-first platform and can be a great place to start your foray into video marketing. Experiment with different lengths of content or other formats.
There has been a lot of talk across the industry about the growing challenges of finding the perfect candidate, or any candidate, for an available position. If you are struggling with talent shortages, why not take a proactive approach to get in front of your audience?
With over one billion hours watched daily, YouTube is a great resource to keep your clients and candidates up to date on industry best practices.
- Searches related to “how to” on YouTube are growing 70% year over year. Why not add a “How to Ace Your Interview” or “How to Hire for Retention” to your channel?
- For millennials, YouTube accounts for two-thirds of the premium online video watched across devices.
- YouTube reaches more 18- to 49-year-olds in an average week than all cable TV networks combined.
LinkedIn video posts generated 300 million impressions in just one year. A study conducted by Wyzowl found that 51% of video marketers have used video marketing on LinkedIn, and 84% found it to be a successful and effective strategy. It’s the most business-focused of all the social platforms. Hiring managers are there, and so are candidates. Shouldn’t your video be there too?
TikTok
Businesses may have been a little slow to investigate TikTok as a marketing platform, in part because they believe it’s all dancing teenagers. The reality is that it’s a lot more. Nearly 38% of TikTok’s users within the U.S. are above 30. TikTok videos can get as complicated as you like – add transitions, special effects, filters. But you can film yourself or others on your smartphone. Share job posts, offer interview tips, or showcase your brand by showing what it’s like around your office.
Put Video Marketing for Staffing to Work for You!
I hope you’ve found value in this series. If you’d like to explore adding video to your staffing firm’s marketing plan, Haley Marketing would be happy to help you get started. Is now the time for your staffing firm to add video to its marketing and social media mix?
Check out these options:
Let us know how we can help you get rolling on making videos for branding and recruitment!
