Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
Social media is no longer something that can be overlooked – it’s part of your business. If someone searches for your company on Facebook or LinkedIn and you don’t exist, it’s unlikely they will continue to dig to find information about your company – they will simply move on. Don’t miss out on the opportunities… Continue reading
Want to turn your website into a powerful sales engine? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the third in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound leads. If you missed… Continue reading
In the staffing industry social media has rapidly evolved from novelty to essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I continue my series of posts that will walk you through the biggest trends in social…and show you what you… Continue reading
Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. What is emotional intelligence and why do people want to know so much about it? Also, why… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
In Part I, we told you the benefits of making social media a part of your everyday work routine. Now you’re ready to learn how. Dedicate the time. In today’s world, social media is 24/7. While certain times may be better for reaching your audience than others, the most important element is that you dedicate… Continue reading
When something is essential for success – it becomes a habit, or part of your routine, right? Let me give you a few examples: You want healthy teeth, so you brush your teeth daily and follow the directions outlined by your dentist. If you want to have a strong and healthy body, healthy eating and… Continue reading
With all of the resources and investment to social media marketing, you might be asking yourself, “What does this do for my company at the end of the day?” It’s great to see more likes on the Facebook page, followers on the Twitter profile and connections on LinkedIn, but those become more valuable when they… Continue reading
To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook and Twitter. This week, we’ll take an in-depth look at the strategy and growth on… Continue reading
As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Last week, we went in depth on Facebook while this week, we are taking a look at the growth and strategies on Twitter while sharing some ideas for improving in 2016…. Continue reading
Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. 365 Healthcare Staffing understood the importance of social media marketing and how growing its online presence would help… Continue reading
If you’ve checked your LinkedIn groups lately, you’ve noticed a pretty big change to the layout and security of these valuable sources of information, contacts and potential leads. Let’s breakdown the changes and see how they are affecting social media marketing. What’s a LinkedIn Group and Why Do I Care? If you aren’t familiar with… Continue reading
For Immediate Release 11/13/2015 Williamsville, NY Haley Marketing’s Latest “Staffing Works” Free, Shareable Marketing Content Available Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced that their latest free marketing graphics and articles are available for download. Designed to help promote the value… Continue reading
People like to put on their best business faces dealing with potential staffing clients and customers. They put on their best-pressed clothes, use as many $5 words as they can afford, and plaster a big ol’ smile across their faces. The only problem with that is, well, nobody is really like that. Clients, customers and… Continue reading
Personally, I sort of have a love-hate relationship with social media. On the hate side, I’m sick of all the social media hype. It’s not the end of all other forms of marketing, it doesn’t replace selling, and it can’t cure cancer. There is so much misleading social marketing advice out there that it’s hard… Continue reading
