In one of our recent episodes of our Secrets of Staffing Success podcast, Leigh Ann Pagnard talked about the importance of doing mid-year assessments: “Look at your systems and say what’s easy and what’s hard and what should we do about it while we have the money.” Hard to believe but the year is half… Continue reading
Haley Marketing Group will be attending the 2018 Staffing Symposium in Nashville, TN on June 8. This one-day event is designed for staffing professionals in the Tennessee region. We’re looking forward to meeting staffing leaders to find out what’s foremost in their minds, and what we can do to make their jobs a little easier. Digital… Continue reading
We know hashtags are essential for growing your audience on Instagram. If you don’t use hashtags, you’re only speaking to your unique (and probably small) audience, rather than to an entire network of users who may be searching popular hashtags. Hashtags can be tricky though! While it’s tempting to use hashtags you know will bring… Continue reading
Is your company using social media to its full potential? In my first post in this series, I explained some of the 2018 Marketing Trends for Staffing Websites. Today, I want to focus on social media trends – specifically for Facebook and Twitter. Take a look at some of the Smart Marketing Trends for Facebook… Continue reading
“Fitting in” is one of those horrible diseases that turn reasonable minds into sheep-gelatin hive minds.” –Alida Nugent, You Don’t Have to Like Me Each of you, as an individual, must pick your own goals. Listen to others, but do not become a blind follower.” –Thurgood Marshall As a business, you may feel pressured to… Continue reading
If the answer isn’t you – it’s time to take control. In the staffing industry, social media has become an indispensable marketing tool for branding and recruiting talent across many industries, from light industrial to healthcare. As a critical tool, you should make sure you have control of these pages, regardless of who creates or… Continue reading
Another busy week here at Haley Marketing Group. Here are just a few of the things we’ve been talking about this week to help clients succeed in 2018. Email Marketing Email marketing is still making a tremendous impact in the staffing industry. Marketing Advisor Mackenzie Froese writes this week about it’s tremendous ROI and… Continue reading
We’re starting the year off right with several victories here at Haley Marketing Marketing Group. Take a look at some of these wins for the week ending Friday, January 5, 2018. Website Design Kaitlin Bolling, Director of Interactive Design, started the week with a win by sharing some innovations she developed for our creative team that… Continue reading
This week’s updates from Haley Marketing Group for Friday, December 8, 2017. At Haley Marketing Group, we talk a lot about what’s going on in marketing, social media and staffing. (Let’s be honest – we talk a lot in general.) Here are a few of the topics of the week. Marketing Strategy Insights Haley Marketing… Continue reading
Now, wait. Before you start asking why you get an invoice from Haley Marketing, I don’t mean that there is no cost to a marketing program. (I know, semantics.) What I’m saying is that a good marketing program provides enough return on investment that you make back not only what you’re spending … but more!… Continue reading
A great-looking staffing website is one thing; a high-performing staffing website is quite another. Can you have both? Absolutely! In fact, I’ve written a bevy of posts to help you get the most from your site: Website Design Posts: Improving Your Customers’ Website User Experience Designing a Killer Mobile Site Maximize Staffing Website Conversions Website… Continue reading
Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
Social media is no longer something that can be overlooked – it’s part of your business. If someone searches for your company on Facebook or LinkedIn and you don’t exist, it’s unlikely they will continue to dig to find information about your company – they will simply move on. Don’t miss out on the opportunities… Continue reading
Want to turn your website into a powerful sales engine? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the third in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound leads. If you missed… Continue reading
In the staffing industry social media has rapidly evolved from novelty to essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I continue my series of posts that will walk you through the biggest trends in social…and show you what you… Continue reading
Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. What is emotional intelligence and why do people want to know so much about it? Also, why… Continue reading
