Waiting for someone to lean in and whisper a warning that you’re about to lose a valued staffing client? Don’t hold your breath. Today’s staffing customers have choices. Lots and LOTS of choices. A single service mistake can jeopardize your business relationship with an organization. Heck – even clients that have gladly used your services… Continue reading
We’ve gone over the most common marketing mistakes made during trade show season. We’ve outlined the steps needed to plan ahead of a staffing or recruiting event. But let’s not forget: unless you actually deliver on all the planning you’ve done for an upcoming staffing industry trade show, job fair or conference, you can’t expect… Continue reading
Going to a staffing industry event is exciting, especially during trade show season. You have the perfect opportunity to show off your services, get more clients and candidates, and learn more about our industry. I’ve already discussed the most common mistakes we see staffing companies make at these conferences, but there’s lots you can do… Continue reading
Does your staffing firm REALLY need a brochure? The question is pretty straightforward, but finding the right answer is a bit more complex. In my first post in this series, I explained how to determine if a brochure is the right tool to help you close more sales – or if it’s just a waste… Continue reading
Get out of Your Chair – I work in a small offices so walking to the restroom or copy machine isn’t very far. Every hour I take a walk around the office and up and down a flight of stairs, gets the blood flowing and get energized. Stretch – After a few emails roll your… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
A great-looking staffing website is one thing; a high-performing staffing website is quite another. Can you have both? Absolutely! In fact, I’ve written a bevy of posts to help you get the most from your site: Website Design Posts: Improving Your Customers’ Website User Experience Designing a Killer Mobile Site Maximize Staffing Website Conversions Website… Continue reading
Your staffing website may look great, offer a great customer experience and contain powerful calls-to-action that drive response. But if it’s boring or sends the wrong message? You’ll send visitors (especially busy job seekers) running for the hills. How can you convince them to stick around and ultimately reach out to your staffing firm? In… Continue reading
Your website is an indispensable marketing, sales, recruiting and client support tool. With the right design, content and promotion (i.e., via SEO, PPC and social media), your staffing website can help you connect with, engage and convert site visitors into clients and candidates. Is your website doing everything it should for your staffing firm? The… Continue reading
Imagine it’s 3 a.m. A supervisor at [insert hot prospect company name] needs to fill a last-minute call-off for their 7 a.m. shift. Bleary eyed, they hop online to request a temporary from you. But when they reach your site and fill out a request form, they receive a polite auto-response saying that someone will… Continue reading
Speaking with dozens of staffing firms across the country, a shortage in qualified talent continues to remain one of the top hiring challenges. 2015 Recruiting Survey results from Glassdoor agree saying, “Nearly half (48 percent) of the participating hiring decision-makers say they don’t see enough qualified candidates for open positions – and a quarter (26… Continue reading
Want more employers to contact you? Need to get more qualified candidates to register? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the second in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound… Continue reading
Customers demand it. Your competition is already doing it. And these stats make it crystal clear: it’s time to bring your A-game to social customer service:
Just a few short years ago, social media was a novelty for most staffing firms. Now it’s an essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, I’m starting a series of posts that will walk you through the biggest trends… Continue reading
Immediacy. Personalization. Convenience. In staffing (or any other industry), customers want consistently excellent service – NOW! And if you fail to meet their expectations, they won’t hesitate to voice their displeasure in very public (and potentially damaging) ways, including: ranting on social media writing negative online reviews contacting the media to report it Extreme connectivity… Continue reading
Today, most companies and many individuals have blogs. In a world where there’s a ton of content out there, you shouldn’t miss out on the opportunity! However, you should never just “blog because everyone is blogging.” Create your own goals, and determine how a content marketing strategy can best help you achieve these. This makes… Continue reading
