With chatbots, AI and RPA (robotic process automation) changing the way you engage with talent and fill job orders… …is email marketing dead? No way. Here’s why: Email generates, on average, $38 for every $1 invested. That’s a 3,800% ROI! 99% of people check email daily. 73% of millennials prefer email communication when receiving marketing… Continue reading
Happy holidays! As the year winds down, it’s a perfect time to reflect on your company’s performance in 2019, count your blessings and find ways make your staffing firm even stronger in 2020. One great way to do that? Read my Shareworthy Service posts each month! In them, I share research, insights and best practices… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Writer/Editor Prudence Shank is into: HIT: Studying Cult History Ok,… Continue reading
Enjoy angry clients? Love associates who walk off assignment and never return? Of course you don’t. But unless you intentionally hire for and develop customer skills in your staff, you’re setting yourself up for disaster. Great service skills are as important to your staffing or recruiting firm as a great ATS. They’re skills that allow… Continue reading
Want to make your staffing firm more successful in 2019 – in less than 10 minutes? Read my Shareworthy Service posts! Each month, I share research, insights and best practices for creating consistently exceptional customer experiences – for clients, candidates and even your internal employees. What were the hottest customer service topics and trends over… Continue reading
Offering an amazing customer experience is an important competitive differentiator for many staffing and recruiting firms. But changes in customers’ expectations and technology make it tough to consistently WOW clients and candidates. What worked yesterday won’t necessarily cut it today, much less tomorrow. What’s Changing in Customer Experience? Customer experience futurist Blake Morgan has boldly… Continue reading
Be a kinder person? Lose weight? Quit smoking? Anyone who knows me will tell you that I’m not a fan of New Year’s resolutions. While people’s intentions may be good, the vast majority of them (92%, according to University of Scranton research) abandon their resolutions within just a few months. I am, however, all in… Continue reading
The holidays are a perfect time to reflect on the year you’ve had, be thankful for your successes, and find ways make your staffing firm even stronger in 2018. One great way to do that? Resolve to read my Shareworthy Service posts each month! In them, I share research, insights and best practices for creating… Continue reading
Waiting for someone to lean in and whisper a warning that you’re about to lose a valued staffing client? Don’t hold your breath. Today’s staffing customers have choices. Lots and LOTS of choices. A single service mistake can jeopardize your business relationship with an organization. Heck – even clients that have gladly used your services… Continue reading
We’ve gone over the most common marketing mistakes made during trade show season. We’ve outlined the steps needed to plan ahead of a staffing or recruiting event. But let’s not forget: unless you actually deliver on all the planning you’ve done for an upcoming staffing industry trade show, job fair or conference, you can’t expect… Continue reading
Going to a staffing industry event is exciting, especially during trade show season. You have the perfect opportunity to show off your services, get more clients and candidates, and learn more about our industry. I’ve already discussed the most common mistakes we see staffing companies make at these conferences, but there’s lots you can do… Continue reading
Does your staffing firm REALLY need a brochure? The question is pretty straightforward, but finding the right answer is a bit more complex. In my first post in this series, I explained how to determine if a brochure is the right tool to help you close more sales – or if it’s just a waste… Continue reading
Get out of Your Chair – I work in a small offices so walking to the restroom or copy machine isn’t very far. Every hour I take a walk around the office and up and down a flight of stairs, gets the blood flowing and get energized. Stretch – After a few emails roll your… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
A great-looking staffing website is one thing; a high-performing staffing website is quite another. Can you have both? Absolutely! In fact, I’ve written a bevy of posts to help you get the most from your site: Website Design Posts: Improving Your Customers’ Website User Experience Designing a Killer Mobile Site Maximize Staffing Website Conversions Website… Continue reading
Your staffing website may look great, offer a great customer experience and contain powerful calls-to-action that drive response. But if it’s boring or sends the wrong message? You’ll send visitors (especially busy job seekers) running for the hills. How can you convince them to stick around and ultimately reach out to your staffing firm? In… Continue reading
