The Challenge… in this case we had lots of them!
Make StaffMasters stand out!
Position StaffMasters as one of the top workforce solutions firms and temporary staffing agencies in the Carolinas.
Sell! Clearly convey the range of staffing and recruitment services StaffMasters offers.
Staffing. High volume workforce management. HR consulting.
This site needs to sell everything without being confusing.
Simplify the application process.
Make it easier for both job seekers AND internal staffing managers.
Improve organic SEO.
Drive more traffic from Google and other search engines.
Make it easy to use!
Ensure the site is usable for any type of employer or job seeker.
Game Plan… this is more than just a staffing and recruitment website!
This project was bigger than a website, and Haley Marketing provided a complete marketing strategy, which included updated positioning, development of a compelling “core story,” an integrated direct marketing campaign, a new website, blogging and social media marketing, and sales collateral.