The Challenge… in this case we had lots of them!
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Make StaffMasters stand out!
Position StaffMasters as one of the top workforce solutions firms and temporary staffing agencies in the Carolinas.
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Sell! Clearly convey the range of staffing and recruitment services StaffMasters offers.
Staffing. High volume workforce management. HR consulting.
This site needs to sell everything without being confusing. -
Simplify the application process.
Make it easier for both job seekers AND internal staffing managers.
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Improve organic SEO.
Drive more traffic from Google and other search engines.
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Make it easy to use!
Ensure the site is usable for any type of employer or job seeker.
Game Plan… this is more than just a staffing and recruitment website!
This project was bigger than a website, and Haley Marketing provided a complete marketing strategy, which included updated positioning, development of a compelling “core story,” an integrated direct marketing campaign, a new website, blogging and social media marketing, and sales collateral.
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