At Haley Marketing, our team is always looking for innovative strategies to improve social sharing and online reputation for our clients. As we move into 2015, we have several recommendations for things your team can be doing to take your social marketing efforts to the next level.
Have a social presence.
If your company doesn’t have a social presence, you’re already behind. Your company is missing out on many potential opportunities surrounding social media. To begin, you should create LinkedIn, Facebook, Twitter, Google+ and YouTube pages for your company.
Do something with it.
Just having social media profiles isn’t enough. If you create a LinkedIn or Facebook page, but never update it with any new content, why should your audience return to the page? The creation and sharing of content is the essence of your online presence.
You may not post a new video to YouTube each day – but there’s no reason you can’t share something each day. Whether engaging with content others have posted in a LinkedIn group or sharing blog content on company pages, it’s important to share and engage regularly.
Have a voice.
Social media is all about taking advantage of the opportunities presented. On each platform, you have the opportunity to reach an audience, share thought-provoking ideas, comment on industry content, and shape your online presence. These platforms are another outlet to let your voice be heard and help position you as an industry leader.
Did you know that humans process pictures 60,000 times faster than text? Custom imagery and videos help your content stand out among the wide variety of content your audience finds on their social feeds. On social media, visual content is king.
Make it better.
There is always something more you can do with social media. Whether you’re in the beginning stages and just creating social profiles, or if you’re an active social user, planning your next steps is key. As with any type of marketing, creating a strategy for how to approach your efforts will help to keep you on track and help you become more successful. As we jump into a new year, take the time to make your company stand out and take advantage of the opportunities social media has to offer your business.