Do you know what you’re sending out? – Email marketing trends

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When you were in high school did you ever wear “parent approved” clothing on your way out of the house and then change when you got to school? As far as your parents knew you were not wearing that chain wallet and Motley Crue shirt when you left. (Yes you just got a glimpse into my high school experience)

The same thing can happen with your email marketing. You might finish the design, upload your email to your email server, send yourself a preview and everything looks great. End of story right? Well not so fast. Just because your email looks fine on your specific email client doesn’t mean everyone else sees it that way.

With so many options and rules among the multitude of email clients things are bound to look different across different platforms. At Haley Marketing we use a great tool called Email on Acid. By sending a preview to their website you can see exactly how your email will render on just every email client and device. (Gmail on iPhone, Gmail on desktop, Yahoo mail on Android, etc.)

And for more tips on how to design for all of these platforms check out our post: The Struggle is Very Real When it Comes to eMail

Before you send your next email be sure to use a tool like Email on Acid. That way your email that was wearing a nice polo shirt when you sent it doesn’t look like it’s wearing a ripped Motley Crue shirt.

Becca Searns

Growing up in an entrepreneurial family where marketing was discussed over dinner every evening, it is only natural for Becca to bring her design talents home to Haley Marketing. Becca ensures the quality of Haley Marketing creative services. She also oversees the design and user experience for Haley Marketing products. Becca graduated from the Rochester Institute of Technology with a BFA in New Media Design and an MBA. She jumped right out of school into a program called Remote Year. Spent the first four months as a freelance designer making ends meet to pay the bills and travel the world. Fast forward, she's successfully traveled and worked remote for nearly three years. Becca now combines what she learned from design and business school with more practical knowledge and experience gained starting her club hockey team in college and three years of long-term international travel to provide world-class, easy and affordable creative solutions for your business.