David Searns, CEO of Haley Marketing Group, will be delivering the keynote speech at the 2018 ABD Users Conference, August 2-3 in Chicago. His address, Creating Your Core Story, looks at ways staffing companies can identify and leverage their true differentiators in the market.
Today, too many companies are using the same words to describe their market position:
- “Our service is better.”
- “We’re more responsive.”
- “We ask the right questions and take the time to listen.”
- “We provide higher-quality candidates than anyone else.”
When everyone is saying the same things, it is impossible for clients to know what to believe. Even worse, relying on these “standard differentiators” commoditizes your services and drives down your margins. David will teach you how to better define your uniqueness and leverage it for effective messaging. He will walk you through the steps required to create a core story that can serve as a foundation for your sales, marketing and recruiting.
Do You Have Jobs to Fill?
David will also be conducting a can’t-miss breakout session titled, Recruiting Insights & Innovations – Using your website, social media and employment branding to attract, engage and re-engage talent. In this session, David will show you creative, innovative, and just plain “off-the-wall” ideas to attract job seekers and get them applying to your jobs. He’ll share some of the findings from a Haley Marketing study of more than 400 staffing and recruiting firms, and provide you with five strategies to attract, engage and re-engage talent. If you have jobs to fill, you’re guaranteed to walk away with ideas that will close more placements.
About Haley Marketing Group
As a provider of online and offline marketing services to the staffing industry since 1996, Haley Marketing has been helping recruiting firms of all sizes develop effective marketing strategies with real ROI for more than 20 years.
Our marketing services Include:
- Website and Job Board
- Blogging and Social Media
- Email and Content Marketing
- Search Engine Marketing
- Direct Mail
- Identity & Design
- Reputation Management
If you’re looking for fresh approaches to generate leads, grow your business or boost profitability, we provide a wide range of services from direct mail to website development to reputation management.
If you aren’t attending the ABD Users Conference, you can contact the Haley Marketing team at any time to discuss your marketing challenges.
Haley Marketing Group helps staffing firms stand out, stay top-of-mind and sell more.
Connect with David on LinkedIn.