Winning (and retaining) business and talent in the staffing industry requires a comprehensive marketing strategy, including a killer website. But after you have built this great site, it’s essential that you keep clients, prospects and candidates engaged and coming back to your website.
Research has shown returning site visitors are 2x more likely to apply for a job than first-time visitors. So, it is imperative you get previous website visitors back into the funnel to stay top-of-mind with them.
All Websites Should Use… Remarketing!
Remarketing is a technology that allows you to stay at the forefront of your previous visitors’ minds in a cost-effective manner. Have you ever visited a website for a car manufacturer? And then all of a sudden, everywhere you look online you keep seeing that same car you were checking out? That’s remarketing!
For less than one penny per ad view (on average), you can have your ads shown to your target audience.
Reach a niche target audience.
You can target previous website visitors who have already expressed interest in you by visiting your website.
Highly visible ad placement.
Allows your ads to appear across the internet (including on Facebook as well as over 2 million websites in the Google Display network!)
Put Remarketing to Work for You
Whether you’re in the process of developing a new website or just launched a site, adding remarketing to your website is a smart marketing move to help you stay top-of-mind and reinforce your branding. Haley Marketing Group has a team of advertising experts who can help you get this started. Contact us today to learn more!