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“Let’s Put America Back to Work”: Haley Marketing Announces New Recovery-Themed Direct Marketing Campaign for Staffing Firms

Let's Put America to Work campaign image
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Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the rollout of its new recovery-themed direct marketing campaign. Designed to illustrate the economic value of working with a staffing partner as our country reopens for business, the 13-week “Let’s Put America Back to Work” campaign helps staffing firms capture the attention of staffing decision-makers, generate new leads and sell more in today’s economy.

“Let’s Put America Back to Work” Door Openers Campaign

As businesses across the nation reopen, employers in all industries need good people. The staffing industry—and temporary workers—will play a vital role in getting our economy back up and running.

To help staffing firms capitalize on the unique sales and marketing opportunities these times present, the team at Haley Marketing created a new Door Openers campaign that positions employers and staffing agencies as partners in putting Americans back to work.

Campaign Highlights:

  • 13-week blitz illustrating the economic value of working with a staffing partner to access talent, expand capacity, manage risk and capitalize on new opportunities while controlling labor costs
  • Vivid imagery, hard-hitting data and optimistic messages that are ideal for selling in today’s economic climate
  • Customizable for professional, office and/or light industrial staffing firms
  • Captures attention with a mix of postcards/mailers and sales letters

Low-cost marketing that sends the right message in today’s economy.

According to CEO David Searns, “COVID-19 has taken a devastating toll on the U.S. labor market with more than 30 million people filing for unemployment. But in the coming months, staffing firms and their associates will be essential in getting our economy back up and running.

“This low-cost direct-marketing campaign sends the right message to employers right now: ‘In today’s economy, a staffing partner can help you recover quicker. Let’s put America back to work, together!’,” continued Searns. “Creating this product is just one more thing we’re doing to provide affordable, high-impact marketing solutions that will fuel the staffing industry’s recovery.”

For more information on the “Let’s Put America Back to Work” Door Openers campaign, contact a marketing educator today or call 888.696.2900.

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