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Social Marketing: How to Make a BIG Impact – Even with a Small Team or Budget

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As state and local economies continue to open up from the lockdown caused by the COVID-19 pandemic, the reality of doing more with less will be felt across the business world for the foreseeable future. Even with the jobs data finally starting to turn in the right direction, we as a nation are still sitting at a 13.3% unemployment rate as of the May report.

In conversations with staffing firms across the country, many have not yet hired back all of their furloughed employees. Unfortunately, marketing departments were not immune to impacts of the shutdown. With that being said, those that remained have been tasked with executing strategies across the span of their marketing department with little to no staff.

At Haley Marketing, our mission is to make world-class marketing more affordable. Below are a couple of ways we help our clients maximize their social media marketing, allowing their marketing team (or person) to focus on other areas of keeping their brand and message top of mind with the people they are selling to.

Social Pro

Social Pro is a fully managed social media marketing strategy designed specifically for your staffing firm. It helps improve recruiting, obtain more inbound sales leads and job orders, make more placements, and drive more targeted traffic to your website. You get the following with our Social Pro:

  • A custom social media strategy
  • Dedicated advisor to manage your marketing, track results and answer questions
  • Unique sharing images, branded for your company
  • Sharing of blog content, top jobs and testimonials
  • Consistent posting at optimal times to LinkedIn, Facebook, Twitter and more
  • Custom call-to-action banners proven to increase conversion rates
  • Paid Facebook advertising to boost audience reach
  • Quarterly ROI reporting


NetSocial is a platform designed to help you manage and share your content across social media networks like Facebook, LinkedIn, Twitter and Instagram.

While plenty of content sharing platforms exist for individuals, NetSocial utilizes the power of your entire organization to increase both your content reach and social media impact. NetSocial allows your marketing team to easily create and curate content for your team to share. This can include jobs, skill marketing top talent, your company blog, and other industry content you curate. Then it distributes that content and can even automate sharing through the social accounts of all the people in your organization.

You’re in control of your team’s content database – they have control of what and where they share.

Effective social media marketing is about sharing content – when and where your audiences hang out – to drive more traffic from social media to your site. Not surprisingly, it works best when you write engaging blog posts, add fresh jobs and upload other forms of content (such as webinars) to your site.

Want to see NetSocial in action?

Please join us for our upcoming 30-minute webinar on Tuesday, June 23rd at 2:00 ET, where our CEO, David Searns, will be doing a product demonstration.

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