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Look Who’s Going to CSP 2024 (Hint: It’s US!)

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Join us in sunny California this summer at the California Staffing Professionals Association (CSP)’s 2024 Conference!  

The annual CSP conference (Wednesday, June 5th – Friday, June 7th) is sure to be one of the industry’s best events this year. And Haley Marketing’s very own Brad Bialy will be sharing proven strategies to help you drive more staffing sales.

Here’s a quick overview of his presentation:

10x Sales Acceleration – Using marketing to reimagine your staffing sales process

Buckle up, folks! Most conventional sales methods in the staffing industry aren’t just taking the backseat – they’re in the trunk.

It’s time to take the driver’s seat in redefining the sales process. And smart marketing is your gas pedal. This session will equip you with strategies to create a powerful, multifaceted approach that marries traditional sales with digital marketing to engage and convert clients like never before. You’ll learn how to:

  • Implement Influence: Learn how to use other people’s stages (OPS), event marketing, strategic partnerships and influencer marketing tactics and turn your sales executives into industry thought leaders.
  • Harness the power of tools like integrated direct marketing (IDM) as a force multiplier to improve sales consistency, effectiveness and results.
  • Use marketing analytics: Grab the wheel and drive your sales using insights from marketing tools and analytics. Numbers don’t lie, but they can definitely sell.
  • Attract and retain clients through value-driven content and irresistible sales propositions. Be the staffing firm that clients can’t resist!

Why Should You Attend CSP?

  • Great speakers. Brad will be part of a great lineup of dynamic presenters. This year’s keynote speakers include Will Matthews, President of Matthews Performance Group, and Cecilia Gorman, management training consultant and owner of Creative Talent Partners, among others. 
  • Networking opportunities. Connect with industry leaders and peers in the staffing and recruiting industry.  
  • Two-and-a-half days of learning and inspiration. With targeted breakout sessions, exhibitors, and inspiring keynote sessions, you’re sure to learn something new – whether you’ve been in the industry for five years or 50. 

(And a bonus… if you like golf, get there early on Wednesday and play a round on the picturesque Pete Dye Course! You can add this when registering or call and add it to your existing reservation.) 

Find the full CSP 2024 agenda here. 

Will We See You in California? 

  • When: Wednesday, June 5-7, 2024 
  • Where: Westin Rancho Mirage Resort
    71333 Dinah Shore Dr
    Rancho Mirage, California  92270
    United States 
  • Registration: email CSP Headquarters at [email protected] or call (831) 464-4892. 

Have Questions About Marketing? 

Haley Marketing has answers. And industry insights. And free advice. Set up a no-obligation meeting today!  

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