Did you know that content shared by an individual gets about seven times more reach and engagement than the same content distributed by a business? In digital marketing, it’s not the company but the individuals who lead, deeply resonating with the audience. Let’s explore the power of personal touch in the staffing and recruiting industry.
Internet users are continually bombarded with information. Making a lasting impact requires more than just publishing content – it demands personalized, authentic interaction. Why is team-based social sharing gaining traction among forward-thinking staffing and recruiting firms? The answer is that we trust our fellow humans more than we do corporate entities.
Understanding the Personal Edge in Social Sharing
People connect with people. This simple yet profound truth forms the bedrock of the growing emphasis on team-based social sharing. When your consultants and recruiters share content, they spread the message wider and add a layer of endorsement and approachability that a corporate post cannot mimic.
Strategies for Team-Based Social Sharing
To adopt team-based social sharing, you must cultivate a culture where your team is motivated and equipped to be your brand ambassadors on social media. Here are practical ways to achieve this:
- Empower with Training: Provide social media training focused on personal branding and best practices. Training sessions can help demystify social media for those less familiar and enhance the skills of those already active online.
- Content Libraries: Develop a repository of shareable content for your team. This could include blog posts, infographics, company news, and thought leadership articles that your team can access and share effortlessly.
- Incentivize Participation: Acknowledge and reward team members who actively participate in social sharing. Incentives can be as straightforward as public recognition or as valuable as tangible rewards tied to social engagement metrics.
- Personal Brand Building: Encourage your team to share their insights and experiences. When staffing professionals become thought leaders in their space, their content carries more weight and encourages deeper engagement.
- Make Use of Tools: Leverage tools such as NetSocial by Haley Marketing, which allows you to manage, schedule, and track your team’s social sharing activities, simplifying the process for everyone involved.
Make an Impact With Team-Based Social Sharing
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