Haley Marketing, the leading website development, digital and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is excited to announce its sixth annual SMART IDEAS Summit, taking place virtually on Tuesday, Sept. 29, 2026, from 9 a.m. to 5 p.m. ET.
SMART IDEAS Summit 6 is a complimentary, full-day online educational experience created for staffing and recruiting professionals. Featuring fast-paced, idea-rich presentations from top consultants, industry thought leaders, and subject matter experts from Haley Marketing and Recruiters Websites, the Summit will show staffing and recruiting firms how to connect sales, recruiting, marketing, automation, AI, and client growth into one repeatable system: a Growth Engine.
This year’s theme, “Build Your Sales Growth Engine,” reflects the changing reality of the staffing and recruiting industry. Today’s buyers are harder to reach, more skeptical, and more self-directed than ever. Growth no longer comes from simply making more calls or pushing harder. Firms need stronger messaging, better sales enablement, smarter recruiting strategies, more effective websites, consistent nurturing, and practical AI and automation that improve both efficiency and response.
Industry presenters will include:
- Pankaj Jindal, Sense — From Experimentation to Transformation: Making AI Work in Recruiting
- Kim Henderson, Cobalt Compass — Stop Competing. Start Dominating! How Staffing Firms Differentiate, Gain Client Share, and Add Real Value
- Lia Taniguchi, Bullhorn — Staffing Industry Trends, Today and Tomorrow: The Growth Drivers, Market Signals, and Competitive Trends Staffing Firms Need to Watch
- Lauren B. Jones, Leap Advisory Partners — The AI Agency Multiplier: Where AI Drives ROI in Staffing, and Where It Burns Budget
- Ty Coffee, UHY Advisors, Inc. — The New Threat Surface: How AI Agents, Deepfake Candidates, and Recruiting Fraud Are Reshaping Cybersecurity for Staffing & Recruiting Firms
- Anna A. Frazzetto, AFM Strategic Partners — Sales Leadership in Action: Coaching, Accountability, and Culture that Drive Revenue
- Noah Yosif, ASA — Staffing in 2026: What the Industry Must Build Next: A High-Level Industry Outlook on Market Realities, Buyer Expectations, and What Firms Need to Compete
Haley Marketing and Recruiters Websites presentations will include:
- David Searns and Victoria Kenward — Opening Session: What 30 Years Taught Us About Building a Smarter Growth Engine: Why Staffing and Recruiting Firms Need a More Connected, Modern System for Growth
- Rachel Reed and Santiago Doria — More At-Bats. Less Busywork: How AI and Automation Free Sales to Build Relationships and Close Deals
- Brad Smith and Shaun Chojnacki — Get Found AND Recommended: SEO, AI Overviews, and GEO for Staffing Firms: How to Become the Trusted Answer in Traditional and AI-Powered Search
- Brad Smith and David Searns — The Sale Starts Without You: How to Win Buyers Before Sales Ever Enters the Conversation
- Becca Searns and Matt McKenzie — AI and the Future of Staffing Websites: Built for Humans, Search, and Smarter Growth: How Staffing and Recruiting Websites Must Evolve to Build Trust, Support Self-Directed Buyers, and Convert Traffic into Action
- Emily Blattel and Aaron Eastlack — The Recruiter’s LinkedIn Content Engine: Turn Job Orders and Placements into Business Development Conversations: How to Use Everyday Wins to Create Visibility, Trust, and BD Opportunities
- Victoria Kenward, Jeff Gipson, and Rick Bush — From AI Experiments to AI Infrastructure: Building a Smarter Growth Engine: How to Move from Scattered AI Experiments to Repeatable Systems, Smarter Workflows, and Scalable Business Systems
Haley Marketing Co-CEO David Searns shared his perspective on why this year’s Summit is especially meaningful: “For 30 years, the staffing and recruiting industry has given Haley Marketing the opportunity to do work we love, with people we respect, in an industry that truly changes lives. SMART IDEAS Summit 6 is our birthday gift back to that community.
“This year, we’re not just celebrating where we’ve been. We’re focused on helping staffing and recruiting firms build what comes next,” continued Searns. “The firms that win in 2026 and beyond won’t be the ones chasing one-off tactics or waiting for the market to get easier. They’ll be the firms that build a repeatable Growth Engine, aligning sales, recruiting, marketing, automation, and AI to compete, adapt, and grow.”
Special Lunchtime Session: Introducing RogIQ
As part of the Summit, Haley Marketing will celebrate its 30th birthday with a special lunchtime session spotlighting RogIQ, its new AI-powered marketing operating system built for staffing and recruiting firms.
Attendees will see how RogIQ helps teams turn strategy, brand insights and market intelligence into connected marketing campaigns, making it easier to plan, create and optimize content while building a more scalable Growth Engine.
SMART IDEAS Summit 6 is not just another virtual event. It is a practical playbook for staffing firms that want to stop running disconnected campaigns and start building a system for stronger, smarter, more predictable growth.
While the event is free, space is limited. Staffing and recruiting professionals can reserve their seat at smartideas.haleymarketing.com.
