Client Background and Challenges
ProTask is a woman-owned firm founded in 2010 that provides staffing, recruiting, and business solutions from its offices in Virginia, North Carolina, Washington State, and New York. The company has grown faster than the industry average since its founding but needed help reaching a greater audience to promote its services. Their internal team struggled to use different social platforms to drive traffic and conversions.
The Solution
The Haley Marketing team suggested that ProTask use Social Pro, our comprehensive social media management strategy. ProTask implemented Social Pro, and we helped them create a new Facebook page and update their LinkedIn and Twitter pages.
Then, using customized social graphic templates (designed by our Creative team to complement ProTask’s brand), we planned and implemented a schedule of social media posts that fit into specific categories:
- Motivation Monday (quotes from industry thought leaders)
- Testimonials
- New Jobs
- Services
- Internal updates/news
The Results
In their first 6 months with Social Pro, ProTask’s Facebook page:
- Reached almost 85,000 individuals
- Gained more than 200 followers and page visitors
Their LinkedIn page has nearly 30,000 followers. Additionally, their social media audience’s top four locations are now the same as ProTask’s four offices. The ProTask team has begun sharing social posts to their personal LinkedIn pages as well, and they frequently use the company’s social channels to highlight employees and provide community and internal updates.
Bottom line? The right strategy, combined with a social media refresh and support from their team, has helped ProTask dramatically improve their online visibility and website traffic.
Want to Gain Followers and Drive Conversions?
Haley Marketing’s digital marketing experts can help you plan and implement a social media strategy with the power of Social Pro. Get in touch with our team to learn more and get started.