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Social Pro

A Social Media Refresh Helped Our Client Reach 85,000 People

How a smart social media strategy helped this woman-owned business grow its online following

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Case Study at a Glance

The Challenge

Our client was having trouble competing with larger, better-known companies that had more visibility and name recognition in their market. They needed to reach a broader audience to promote not only their staffing and recruiting services but the business solutions they provide for tech, IT, and finance companies.

The Solution

Using Social Pro, we created a new Facebook page, updated the client’s LinkedIn and Twitter pages, and created a consistent schedule for posting.

The Results

The new Facebook page has reached nearly 85,000 people over a 6-month period and has over 200 followers! The updated LinkedIn page now has more than 30,000 followers.

Client Background and Challenges

ProTask is a woman-owned firm founded in 2010 that provides staffing, recruiting, and business solutions from its offices in Virginia, North Carolina, Washington State, and New York. The company has grown faster than the industry average since its founding but needed help reaching a greater audience to promote its services. Their internal team struggled to use different social platforms to drive traffic and conversions.

The Solution

The Haley Marketing team suggested that ProTask use Social Pro, our comprehensive social media management strategy. ProTask implemented Social Pro, and we helped them create a new Facebook page and update their LinkedIn and Twitter pages.

Then, using customized social graphic templates (designed by our Creative team to complement ProTask’s brand), we planned and implemented a schedule of social media posts that fit into specific categories:

  • Motivation Monday (quotes from industry thought leaders)
  • Testimonials
  • New Jobs
  • Services
  • Internal updates/news

The Results

In their first 6 months with Social Pro, ProTask’s Facebook page:

  • Reached almost 85,000 individuals
  • Gained more than 200 followers and page visitors

Their LinkedIn page has nearly 30,000 followers. Additionally, their social media audience’s top four locations are now the same as ProTask’s four offices. The ProTask team has begun sharing social posts to their personal LinkedIn pages as well, and they frequently use the company’s social channels to highlight employees and provide community and internal updates.

Bottom line? The right strategy, combined with a social media refresh and support from their team, has helped ProTask dramatically improve their online visibility and website traffic.

Want to Gain Followers and Drive Conversions?

Haley Marketing’s digital marketing experts can help you plan and implement a social media strategy with the power of Social Pro. Get in touch with our team to learn more and get started.

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