Client Background and Challenges
CornerStone Staffing is a professional placement firm headquartered in Texas and Arizona, with licensing in multiple states. While their specialties lie in professional services and tech talent, they also serve broader staffing needs across several U.S. markets.
Their marketing goal was clear: drive consistent inbound job order requests from employers—aiming for 1–2 per month, with hopes to reach up to 10. In February 2024, Haley Marketing helped them surpass that number more than twice over.
The Solution
SEO: Long-Form Strategy + Location Expansion
- We focused on expanding CornerStone’s presence in cities where they hold business licenses—but don’t have a physical office.
- Developed long-form content and service area pages to drive traffic in key growth markets (e.g., Phoenix and Tempe)
- Optimized CTAs driving users directly to the “Request an Employee” form and the Job Board
- Resulted in significant organic search growth and increased inbound traffic from both job seekers and employers
Blogging: Balanced Content + Keyword Strategy
Next, we recommended using a 50/50 content mix between client- and candidate-focused topics.
- Blog topics followed the Who / What / When / Where / Why format to maximize organic search discovery
- CTAs within blog posts drive traffic to job listings and request forms
PPC: Targeted Retargeting + LinkedIn Outreach
- We diversified CornerStone’s paid advertising, which included:
- Google remarketing campaigns targeting past visitors in Dallas–Fort Worth and Phoenix
- LinkedIn prospecting campaigns focused on hiring managers in Phoenix
Due to success in Phoenix, CornerStone requested to expand the LinkedIn campaign into Dallas–Fort Worth—their primary market.
HaleyMail: CTA-Driven Newsletter Design
Finally, our team updated CornerStone’s HaleyMail newsletter templates by:
- Adding “Request an Employee” and “Contact Us” buttons prominently at the top
- Creating a clearer conversion path to drive more clicks from email to form fills
The Results
- 24 request forms submitted in February, more than doubling their monthly stretch goal!
- Increase in inbound traffic from both job seekers and employers
- Higher visibility in organic search from newly created service area pages
- Spike in engagement from updated LinkedIn audience targeting
- Successful campaign expansion request into DFW market, reflecting client satisfaction
Ready to Drive Inbound Job Orders?
When SEO, Blogging, PPC, and HaleyMail work together, the results multiply. Let’s build a plan that helps your firm turn visibility into real demand.
