Client Background and Challenges
Steadfast Employment is a growing staffing agency serving Mississippi and Louisiana, specializing in skilled trades, light industrial, clerical, and administrative roles. With two office locations and a lean team, they set a bold goal in 2024: bill 40 new clients by year’s end.
Haley Marketing had already been supporting Steadfast with blogging, newsletter distribution, the Insights Marketing Library, and featured candidate integrations. But as their market grew more competitive, Steadfast needed a smarter way to stand out—and turn content into real client relationships.
The Solution
Haley Marketing partnered with Sarah at Steadfast Employment to build a fully integrated sales + marketing content strategy, focused on visibility, value, and volume.
Blog Strategy
- Developed rotating monthly blog content targeting candidates and clients in each of Steadfast’s three verticals.
- Ensured equal focus across industries to support diverse business development efforts.
- Used the blog to reinforce expertise, build SEO, and give the sales team fresh talking points.
Newsletter Strategy
- Created a monthly email newsletter, distributed to fresh prospect lists curated by Steadfast’s sales reps.
- Lists were updated monthly by both locations to ensure accurate targeting and ongoing growth.
- Featured candidates and blog content added value for both client and candidate audiences.
- Maintained consistent sending “without fail”—building a strong cadence of brand presence.
Sales Integration
Sales reps used blog content as follow-up resources and conversation starters in outbound efforts.
In Q1, Steadfast launched a 10-week email campaign (outside of Haley services) and embedded blog links to reinforce credibility and keep prospects engaged.
The Results
- 250% increase in blog views within one month of campaign launch
- 60–65 clients billed per week, up from ~15 just a year and a half prior
- 32 new clients in Q1 alone, nearly meeting their entire annual goal of 40—in just 3 months
- Increased inbound interest from brand-new organizations—“a first” for Steadfast
- Team is now hiring more sales reps to handle demand
These results prove the power of consistent content + tight sales alignment. And it all started with a clear strategy—and a trusted partnership.
From the Client
“Haley Marketing—especially Caitlin—has made such a big impact on Steadfast and on me personally. Coming from someone with zero marketing background, trying to simply grow the name of a small staffing agency at the time, I can honestly say they’ve been one of our best partnerships.
Of course, they hit the basics and do their jobs well, but it goes so far beyond that. Whether it’s Caitlin, Rhea, Susan, Shira, Lance, or Kathy, every single person I’ve worked with at Haley Marketing consistently goes the extra mile. I’ve grown so much in my role because of their guidance. They don’t just handle the work—they take the time to explain the “how” and the “why,” so I can actually learn and carry that knowledge forward.
Over the last 2.5 years or so, our company has grown from (roughly) 15 clients billed weekly to now averaging around 60–65 clients per week. That growth didn’t come from just using their services—it came from listening, absorbing, and implementing their advice.
For example, Caitlin once suggested integrating our blog content into email campaigns and social media to drive more traffic to our website—simple idea, but with huge potential. I took that and ran with it. We started posting our blogs and sharing them to all social media accounts weekly. We also started using an email and phone campaign that included our recent blogs for our business development reps, and within just two months, our blog views increased by 265.84%!
I’ve learned that marketing isn’t a sprint—it’s a journey. It’s about playing the long game and letting the numbers tell the story. If you’re considering a marketing agency, I couldn’t recommend Haley Marketing more. They’ve helped us with just about anything marketing related—often even beyond the scope of our contract—because they genuinely care about our success.
So don’t just sign up with them because you need a marketing agency. Work with them because you want a marketing partner. Listen to their ideas, integrate them into your day-to-day, and trust the process. The results will speak for themselves.”
Want to Turn Visibility Into Velocity?
When your content and sales efforts work in sync, the results speak for themselves.
Let’s talk about how we can help you hit your goals—faster.
