The firm was appearing on page five of the search results for “staffing agencies in Hartford.” Despite having more positive reviews and a higher star rating on Google Maps than all their competitors, their location outside the main city hurt their rankings – and gave an undeserved advantage to competitors.
The goal? To get in front of more prospects in the Hartford metro market and put this staffing firm on the map – literally!
New England location of a nationwide staffing franchise with an office in Hartford, Connecticut. The firm staffs a wide range of roles in:
We initially ran a Google Search PPC campaign, but this didn’t fully solve the problem with Google Maps. So, our PPC team recommended Google Local Ads to increase online visibility where it mattered the most: on search engine results AND on Google Maps (visually putting the firm front and center):
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