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Digital Marketing

Engagement. Response. And Leads! The Right Digital Marketing Strategy Delivered 65% More New Visitors - and 60% More Form Submissions

Launching a full-service digital marketing program with Haley Marketing that included complete social media management, an ongoing SEO plan, and content and email marketing helped this client improve search engine rankings and secure more inbound leads—while staying in front of the impressive client and candidate database they’ve built.

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Case Study at a Glance

The Challenge:

To create a comprehensive strategy that included the right mix of digital tools to achieve diverse marketing and business goals.

The Solution:

Create a multi-faceted digital marketing campaign that helps the client outperform their competitors by driving targeted website traffic, boosting social media presence, and driving leads.

The Results:

A nearly 64% increase in total users to the website – with new users up 65% – and a 60% rise in contact form submissions alongside a 23% rise in “Request an Employee” form submissions.

Client Background and Challenges

A.R. Mazzotta is a locally owned and operated administrative and light industrial staffing agency that has been serving the Connecticut area since 1983. They have four offices serving Middletown, Thomaston, Wallingford, and Westbrook, CT. They’ve used a mix of other vendors for marketing services and attempted to post content internally, but found it hard to manage alongside recruiting and business development issues. They also wanted a partner that understands the staffing industry and their market.

The Goal:

To implement a digital marketing strategy to improve online engagement, traffic, and response. The firm wanted a more consistent and engaging presence across social platforms; an email marketing campaign to ensure they stayed in front of the huge client and candidate database they’ve created over the last several years; and a way to improve search engine rankings and secure more inbound leads.

The Solution

We created a multi-faceted digital marketing strategy that included:

  • Content Creation – 4 blog posts per month on their website.
  • Ongoing SEO – customized monthly program that includes new page creation, optimizing existing content, competitive targeting, and long-form content creation.
  • Email marketing – monthly newsletters for both clients and candidates.
  • Social media marketing with PPC – to increase visibility and engage new prospects and candidates.

We created a series of branded social media templates and newsletter designs and analyzed the existing site’s SEO and the firm’s top five competitors. Based on this data, we created an aggressive SEO and content strategy to outperform their competitors and secure more traffic. Additionally, we profiled their target audience to identify which social channels and paid outreach would be most effective.

The Results

Since the campaign was launched in the Spring of 2022, tremendous growth has been seen in key areas:

  • Overall total users to the website increased by 63.95%.
  • New users to the website were up 65.02%.
  • Total sessions to the website increased by 61.97%.
  • Pageviews on the website were up 33.28%.
  • Traffic from social media increased 50.63%.
  • Traffic to contact pages increased 12.86%.
  • Contact form submissions skyrocketed 60%.
  • Blog traffic jumped 15.63%.
  • Traffic to job postings increased 61.15%.
  • Online Application traffic increased 66.93%.
  • “Request an Employee” form submissions increased 23.53%.
  • Increased Facebook followers by over 100%.

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