To create a comprehensive strategy that included the right mix of digital tools to achieve diverse marketing and business goals.
Create a multi-faceted digital marketing campaign that helps the client outperform their competitors by driving targeted website traffic, boosting social media presence, and driving leads.
A nearly 64% increase in total users to the website – with new users up 65% – and a 60% rise in contact form submissions alongside a 23% rise in “Request an Employee” form submissions.
A.R. Mazzotta is a locally owned and operated administrative and light industrial staffing agency that has been serving the Connecticut area since 1983. They have four offices serving Middletown, Thomaston, Wallingford, and Westbrook, CT. They've used a mix of other vendors for marketing services and attempted to post content internally, but found it hard to manage alongside recruiting and business development issues. They also wanted a partner that understands the staffing industry and their market.
To implement a digital marketing strategy to improve online engagement, traffic, and response. The firm wanted a more consistent and engaging presence across social platforms; an email marketing campaign to ensure they stayed in front of the huge client and candidate database they’ve created over the last several years; and a way to improve search engine rankings and secure more inbound leads.
We created a multi-faceted digital marketing strategy that included:
We created a series of branded social media templates and newsletter designs and analyzed the existing site’s SEO and the firm’s top five competitors. Based on this data, we created an aggressive SEO and content strategy to outperform their competitors and secure more traffic. Additionally, we profiled their target audience to identify which social channels and paid outreach would be most effective.
Since the campaign was launched in the Spring of 2022, tremendous growth has been seen in key areas: