The Challenge: To build an engaging social presence that attracts new candidates, establishes land surveying as an exciting career, and positions Exacta Land Surveyors as a thought leader.
The Solution: Social Pro, a complete social media management strategy.
The Results: A 733% increase in website sessions, a 659% increase in new users, a 575% increase in page views, and significant social media profile growth.
Exacta Land Surveyors is a leading national provider of land surveys and field management services with offices in Ohio, Florida, Illinois, Maryland, and Texas. Land surveying has traditionally been a prestigious career, and Exacta seeks to inspire the same enthusiasm in today’s workforce.
Since they didn’t have an internal HR department or talent acquisition team, Exacta engaged the digital marketing experts at Haley Marketing to help grow their social presence to attract new talent.
To expand social reach and create brand awareness while increasing applications and website traffic. As a leading national land surveying company, Exacta wished to position itself as a thought leader and re-establish land surveying as a great career and a valuable way for candidates to invest in their future.
Exacta Land Surveyors’ down-to-earth social media campaign featured the following:
Haley Marketing Group succeeded where other marketing consultants had failed, creating a far-reaching social media campaign with tremendous year-to-date website performance results, including:
And a significant social media profile growth:
Want to get more website visitors, social media followers, and applications? Get in touch with one of Haley Marketing Group’s digital marketing specialists to learn how to make your firm stand out from the crowd.