Help our Lehigh Valley staffing client stand out in an increasingly competitive market to find qualified candidates and fill more open positions.
Create and execute a seamless, integrated social media campaign to: build HTSS, Inc.’s brand; position HTSS, Inc. as the one-stop source for the best jobs in the market; and ultimately attract skilled workers to meet clients’ needs.
We helped our client:
HTSS, Inc. is a local, woman-owned staffing service proudly serving the Lehigh Valley in Pennsylvania. With round-the-clock service, they supply top-level talent and provide creative HR solutions to employers throughout the Lehigh Valley.
Our client typically relied on traditional “push” marketing tactics (e.g., direct mail, flyers, print and radio advertising) to recruit qualified candidates, but found their effectiveness diminished as market competition increased. They knew they needed a better way to stand out and build their employment brand, so they asked our team for help.
After learning more about their challenges and objectives, our social media team designed and executed an integrated campaign to build HTSS, Inc.’s social media presence, drive targeted traffic to their website, garner more positive reviews and fill more job orders in their local market.
Here’s an overview of their social media program and digital marketing campaign:
To become an employer of choice in the Lehigh Valley, we started by growing HTSS, Inc.’s audience on Facebook (this was necessary to execute subsequent steps in the campaign). We posted content daily to build their followers, positioning their page as the one-stop location for the best positions in the Lehigh Valley, as well as for resources to support candidates’ job search efforts.
To supplement organic follower acquisition, we developed and launched a targeted, paid Like campaign on Facebook.
While we wanted to engage users on social media, our primary goal was to drive them to HTSS, Inc.’s website – and ultimately convert them to candidates or clients. We accomplished this by:
To achieve HTSS, Inc.’s goal of becoming an employer of choice, we developed and implemented an email marketing campaign asking recipients to leave their honest feedback and testimonials on Facebook.
Did going social work for HTSS, Inc.?
Absolutely! Here are a few of the measurable results they achieved:
Social and content marketing helped them win the business of a multinational courier delivery services company. Through integrated tactics, we successfully placed 250 qualified employees in this location.
Facebook Likes on the HTSS, Inc. company page increased by 171%.
Compared to the same time frame one year prior, traffic from Facebook yielded:
Before this campaign, HTSS, Inc. had 9 reviews on Facebook which equated to a score of 3.3 of 5 stars. Since launching, we generated 29 reviews (38 total) on Facebook and increased the average score to 4.2 of 5 stars.
“We have been working with the Haley Marketing team for a couple years now and have seen a major increase in our Social Media platform due to their Blogging and Social Pro programs that we are a part of. Brad Bialy has done an outstanding job working with our team at HTSS to customize programs that will be most effective for us. We have been told by many customers that they found our company because how it came up on Google. This wouldn’t have happened without Haley being involved. The Social Pro program/Blogging program and Reputation Management services have taken our company to the next level. Thanks Haley Team, appreciate your expertise in the area of social media.”
Kari Smith, Sales Representative, HTSS Inc.
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