Our client wanted to generate new business and get in front of more Fortune 500 employers and large global organizations by getting more out of their PPC efforts.
Consolidating the client’s digital efforts and revamping their PPC program with a Google Analytics audit and a refreshed digital advertising campaign across several networks.
Cost-per-lead lead decreased by more than 30% between 2022 and 2023. Average conversion rate skyrocketed by 229%, allowing them to close more sales with large companies.
Clarity Consultants is a leading provider of learning and development consultants to Fortune 500 firms and other large, global organizations. They serve various industries across the U.S. and Canada, including insurance, professional and financial services, computer software, telecom, pharmaceuticals, and more.
The firm was already working with another marketing provider for pay-per-click advertising, but costs-per-click (CPCs) were climbing and the client was unsure of the value of the program – or if it was working as intended. They came to Haley Marketing to have us take over their Google and Bing PPC while keeping all digital efforts under one umbrella.
The Goal: To generate new business by getting more eyeballs on their advertising, particularly L&D leaders in Fortune 500 companies and other large, global organizations.
Haley Marketing’s PPC team implemented a full-scale campaign and implemented a Google Analytics audit, which included:
In 2023, we completed another big ad refresh further improving click-through rate, inbound lead volume and quality, and cost per lead (CPL). We agreed to bid more aggressively, resulting in a higher cost-per-click but much better ad placement.
These numbers speak for themselves! Year over year, Clarity Consultants’ number and quality of leads has improved since Haley Marketing took over their PPC strategy. The client continues to regularly close sales to large companies including those in the Fortune 500 category.
|Metric (Monthly Average)||2022||2023 (Q1)||% change|
|Click-through rate||3.64%||5.22%||+ 43.4%|
|Conversion rate||0.79%||2.6%||+ 229%|
|Google Search Conversions per month||9.08||16.6||+ 115.9%|
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