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Relevant, Engaging Content Increases Blogging Newsletter Clicks by 114%!

More engaging blog topics and an updated content plan help this staffing firm improve e-newsletter open rates and clicks—and drive more traffic to their website.

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Case Study at a Glance

The Challenge:

Improve client and candidate engagement with their existing blogging newsletter.

The Solution:

Capture readers’ interest by updating the content plan with relevant niche blog topics to feature in the newsletter.

The Results:

96.23% increase in e-newsletter open rate, 114.81% increase in clicks, and a significant increase in website traffic.

Client Background and Challenges

BOS Medical is a full-service healthcare staffing agency serving Athens, Georgia, and the surrounding area. They are passionate about people and building relationships through quality, service, and doing what’s right for their healthcare facilities and professionals.

A lackluster response to their blogging newsletter led them to seek advice from Haley Marketing content strategy experts.

The Goal 

Increase engagement with their blogging newsletter to improve ROI.

The Solution

Our team worked with BOS Medical to make the following improvements:

  • Update their content plan to reflect their mission of developing true partnerships with their nurses and healthcare facilities
  • Develop engaging niche blog topics relevant to their industry and geographic location to feature in the monthly newsletter
  • Create more eye-catching subject lines and titles
  • Maintain their client and candidate lists monthly

The Results

Creating relevant and engaging blog content that speaks to the needs of healthcare professionals and facilities resulted in an increase in open rates, clicks, and website traffic from July to August 2022:

  • 96.23% increase in newsletter open rates
  • 114.81% increase in newsletter clicks


A significant increase in website traffic from newsletter links on the date the mailings were sent.

Want to build stronger relationships with clients and candidates?

Get in touch with one of Haley Marketing Group’s digital marketing specialists to find out how great blog content can improve engagement—and your bottom line.

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