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The Challenge:
Improve client and candidate engagement with their existing blogging newsletter.
The Solution:
Capture readers’ interest by updating the content plan with relevant niche blog topics to feature in the newsletter.
The Results:
96.23% increase in e-newsletter open rate, 114.81% increase in clicks, and a significant increase in website traffic.
BOS Medical is a full-service healthcare staffing agency serving Athens, Georgia, and the surrounding area. They are passionate about people and building relationships through quality, service, and doing what’s right for their healthcare facilities and professionals.
A lackluster response to their blogging newsletter led them to seek advice from Haley Marketing content strategy experts.
The Goal
Increase engagement with their blogging newsletter to improve ROI.
Our team worked with BOS Medical to make the following improvements:
Creating relevant and engaging blog content that speaks to the needs of healthcare professionals and facilities resulted in an increase in open rates, clicks, and website traffic from July to August 2022:
A significant increase in website traffic from newsletter links on the date the mailings were sent.
Get in touch with one of Haley Marketing Group’s digital marketing specialists to find out how great blog content can improve engagement—and your bottom line.
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