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The Challenge:
Help our client build authority on Google and realize consistent, long-term growth in overall website traffic.
The Solution:
Post four custom, SEO-optimized blogs per month to the Axiom Staffing website to encourage return visits and funnel new visitors to key conversion pages.
The Results:
1.45 million appearances in Google searches (with 43.6 thousand clicks!) in the first 6 months of 2021, and a 31.59% increase in Google traffic from the previous year.
Axiom Staffing Group is a light industrial, warehouse, and clerical staffing firm with branches up and down the East Coast. Axiom believes in an unswerving commitment to integrity. They seek to change with the times while remaining true to their customers and their business model. This unshakeable commitment is borne out in their content marketing strategy.
Axiom Staffing Group has been blogging with Haley Marketing since 2015 with the long-term goal of building authority on Google and consistently increasing website traffic over time. Their need for a proactive approach to content marketing increased during the challenging time of the Covid-19 pandemic, when staying top-of-mind with clients and candidates became more challenging.
Each month, we posted custom, original blog content intended to:
Each post was search engine optimized to help improve organic traffic from search engines over time.
A long-term commitment to their content marketing strategy netted a significant increase in website traffic for Axiom Staffing Group. 7 Seven out of 10 top-searched pages on the site were blogs, with both new and old content performing well.
In the first 6 months of 2021:
In the past year: (Oct. 12, 2020 – Oct. 12, 2021)
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