Client Background and Challenges
Axiom Staffing Group is a light industrial, warehouse, and clerical staffing firm with branches up and down the East Coast. Axiom believes in an unswerving commitment to integrity. They seek to change with the times while remaining true to their customers and their business model. This unshakeable commitment is borne out in their content marketing strategy.
Axiom Staffing Group has been blogging with Haley Marketing since 2015 with the long-term goal of building authority on Google and consistently increasing website traffic over time. Their need for a proactive approach to content marketing increased during the challenging time of the Covid-19 pandemic, when staying top-of-mind with clients and candidates became more challenging.
The Solution
Each month, we posted custom, original blog content intended to:
- Position the client as a thought leader in their market.
- Encourage return visits to the site.
- Funnel traffic to key pages to convert and drive leads.
Each post was search engine optimized to help improve organic traffic from search engines over time.
The Results
A long-term commitment to their content marketing strategy netted a significant increase in website traffic for Axiom Staffing Group. 7 Seven out of 10 top-searched pages on the site were blogs, with both new and old content performing well.
In the first 6 months of 2021:
- 1.45 million Google impressions (with 43.6 thousand clicks!)
- 7/10 top-searched pages were BLOGS!
In the past year: (Oct. 12, 2020 – Oct. 12, 2021)
- 2.96 million Google search impressions (with 81.6 thousand clicks)
- 31.7% increase in organic search traffic
- 23.6% increase in new users
